Embrace the transformative power of Great Lengths hair extensions as a means to supporting the wellbeing of your clients. Confidence and beauty are entwined; if you look good you feel good and vice versa. With Great Lengths, the product, the process and the personality of the brand enables a better sense of wellbeing. See how:
An ethical story
Great Lengths starts with the very beginning of the process by ensuring that the hair used in creating the brand’s extensions, is ethically sourced. Specifically, Great Lengths responsibly sources the hair ensuring traceability throughout the entire process. Important to note, this dedication to ethical practices culminated in the proud achievement of becoming a B Corporation in 2022.
Such a conscientious approach speaks volumes about the practice of the brand. With extensions made from premium 100% human hair, you can be sure of promoting a solution for your client – whether it’s length, volume or colour – that sits comfortably with them, and builds confidence. The inner smile will show through! Your part is to customise a look, and with the choice of two premium application methods – GL Pre-Bonded extensions or GL Tapes, and a range of more than 90 colours including Natural, Rooted, Piano, or the Fashion Colour range, there really is something for everyone!
Transformative power
Beverley Rosser is owner of Great Lengths Elite Salon, Rosser Hairdressing in Liverpool. She says: “As a salon owner and stylist, I understand the importance of well-being and self-care in today’s world. Utilising innovative techniques, like bespoke bond sizing, allows me to not only enhance the confidence and self-esteem of my clients but also build long-lasting relationships. Whether it’s addressing hair thinning or creating a more voluminous look, I can skilfully place eyelash fine strands in areas that clients never thought possible, particularly focusing on the front areas commonly affected by hair loss.”
Recognising that a visit to the salon transcends more than just a new look, Rosser acknowledges its therapeutic potential. For individuals grappling with mental health challenges, the salon chair serves as a sanctuary—a haven to share thoughts, confront struggles, and seek solace. Great Lengths stylists comprehend the profound impact of a haircut or extension application on mental wellbeing. Through genuine connections forged in the salon setting, clients are encouraged to express themselves, nurturing emotional wellbeing alongside their physical transformation.
Here’s a further endorsement: “At Hair by Kirby Blythe, we are dedicated to cultivating an inclusive and compassionate space where each client feels valued, supported, and uplifted. I believe in the transformative potential of a salon appointment, fostering a sense of community and empathy beyond beauty,” affirms salon owner and GL Master, Kirby Blythe.
Community and care
Great Lengths UK & Ireland have supported the Little Princess Trust for nine years, with hair donations from celebrities like Luba Mushtuk, Dianne Buswell, and Hofit Golan. In 2022 alone, the charity confirmed the creation of 2,000 wigs from 250 Great Lengths donations. The exclusivity of this partnership underscores Great Lengths’ premium quality and ethical practices, making it the only hair extension brand accepted by the Little Princess Trust.
“Great Lengths is proud to be associated with the Little Princess Trust. Our commitment to ethicality, hair quality, and the fact that Great Lengths extensions are 100% human hair, ensures that only Great Lengths hair extensions are accepted by the charity. It’s our way of giving back and making a positive impact on the lives of children and young people,” says Joscelin McCourt, CEO of HB Collective, home of Great Lengths
Going forward, together
Great Lengths have always championed hair extensions as the ideal way to bring out natural beauty – regardless of age. That stereotypical view of extensions being too long, too young, too fake – it’s outdated and couldn’t be further from the truth!
Hair extensions are another natural ‘tweak’ that can boost self-esteem beyond measure. A few carefully placed Great Lengths hair extensions through the sides of the hair can add subtle volume in hair that is thinning. If your clients hair has become broken and brittle from colouring or heated appliances, Great Lengths extensions can help disguise any damage and give renewed confidence.
“Extensions are about showcasing the best version of you’ says Joscelin. “It’s more than just hair – it’s about how you feel – and let’s face it, regardless of your age, everyone wants to feel confident in their own skin! Some of the most loyal wearers of Great Lengths hair extensions don’t always fit the stereotypes of “extension wearers” and it’s something that the brand is immensely proud of! Everyone deserves to feel incredible and love their hair and their image. All Great Lengths stylists are trained to offer a bespoke service that suits each client’s needs. We are here to build our clients’ confidence and create a voice for all!”
Find out more about the brand from one of our earlier features where salon owner Charlotte Cave asked Kirby Blythe what makes Great Lengths her choice of extensions HERE
Credit due:
The ‘Perception collection featured in this post is by: Creative Directors: Rick & Zoe Roberts • Photography: Richard Miles • Hair: Jo Fox, Linda Thornton, Katie Hemming & Jade Hobster • Make-up: Roseanna Velin • Stylist: Robert Morrison
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