The headspin of a world Covid Pandemic has turned so much upside down. Now as we dare to focus on a return to freedom and hope for an upturn in business opportunities, let’s focus on what the new market trends might be?
What now?
The consensus from many predictions agencies is that consumers are looking forward to moving away from a reliance on digital, and want human connection. For example, in a recent report, Deloittes says that consumers are rewarding companies that “authentically – and holistically – meet their needs”. The company’s 2021 Marketing Trends report notes that for brands to flourish you need purpose, agility, human experience and trust. Certainly, in hairdressing we’re seeing brands with a purpose, those that recognise the need for synergy between the need to sustain our living world and the manufacture and distribution of premium products.
The heart of a brand
Hairdresser Kevin Murphy has been an hairdressing eco-warrior from the outset; his brand reflects his personal values. At the heart of the brand is mindfulness of both human and environmental issues. His philosophy is to help ourselves to haircare, to colouring services and the pursuit of beauty but always mindful of the impact we have on our planet, and to want to reduce this.
All Kevin.Murphy products are made with natural ingredients from sources that are sustainable, renewable and harvested utilising methods that do not cause any harm to the environment. The brand’s pledge is impressive. It reads: “We create products with a conscience that does no harm to our environment by utilising packaging that is recyclable or biodegradable. We use only sulphate-free surfactants that effectively cleanse and remove surface oil and dirt, without stripping or depleting the hair of its colour. We use AHAs, or fruit acids, derived from Papaya, Citrus, and Sugar Cane that gently exfoliate the hair surface without drying or depleting the hair. Natural surfactants from the Soap Bark Tree, Quillaja, and other plant-derived sources create rich luxurious lathers that moisturise and nourish the hair.”
Even the colour portfolio is thoughtful and gentle: The Color.Me range is ammonia-free, and uses a gentle Rose Hip fragrance, making it a much more pleasant experience (and smell) for both the client and the hairdresser.
Kevin Murphy’s Green salon
GREEN.SALON is a virtual salon tool that shows you – whether as a salon and acting as individuals – steps to undertake which reduce your carbon footprint and lessen your overall impact on the environment while saving money. It’s super easy to hop online and take the Kevin.Murphy brand challenge to see how green is your salon AND, importantly, what you can do to improve! Click HERE
The choices you make are important. Again we encourage you to consider those choices, and the changes you can adopt in all areas of work and home to improve. We love how Australian-born Kevin never forgets the privilege of coming from such a beautiful country, with amazing bio-diversity, and the responsibility that brings, too. He encourages everyone he comes into contact with to consider their environmental impact. See how you can help from small to big! Refuse to take single use plastics, says Kevin. From reconsidering the plastic cutlery often used in salon events, to refusing to buy takeaways delivered in plastic containers, dropping plastic straws and wax-paper cups in the salon, there is so much you can do. See plenty of ideas on the Kevin.Murphy site HERE
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Here online you may browse our Portfolio section to find inspiration from the greatest hair artists… read our Blog to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive quarterly. And of course, once a year, you can visit the Tribu-te Show – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each October! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.