Radiance and repair are two words that come to mind when we think of Oribe. Proving its devotion to luxury haircare, the brand relaunches its Bright Blonde Radiance and Repair Treatment. With an improved formula, this restorative treatment in the Bright Blonde collection includes 13x more pure violet pigment. What is the benefit of this? Violet pigments brighten colour, even tone and banish brashness. Oribe also updated the packaging for more precise application to ensure this beautiful blonde-care hits its target.
Bright Blonde Radiance and Repair Treatment
As you know, brilliant blondes are always in fashion, which is why Oribe added a Brightening Complex to the midst. In addition to the purple pigment, this concentrate contains lemon, ginger root and chamomile extract to optimise shade, tonality and luminosity. Restorative Protein improves elasticity and seals split ends. A blend of oils and lavender extracts nourishes and softens so your blondes can look and feel glowy.
Michele Burgess
Michele Burgess, executive director of product development at Oribe, says: “At Oribe, we always seek out the latest innovation for new products and to elevate our existing ones. We are excited to introduce an updated Bright Blonde Radiance and Repair Treatment. The formula harnesses new technology in colour-maintenance and repair. The packaging has been improved for an easier at-home experience.”
You can use this once a week in place of a conditioner or as needed. For colour and heat protection, Oribe recommends you pair the treatment with the Bright Blonde Shampoo and the Bright Blonde Essential Priming Serum.
Benefits
- Tones brassiness and brightens strands
- Increases elasticity and softens dry, brittle hair
- Treats existing damage and helps prevent future damage
- Nourishes, hydrates, and adds shine
- Weightless and suitable for all hair types
Radiance and Repair ingredients
- Pure Violet Pigment; removes brassiness and yellow tones from blonde and highlighted hair
- Brightening Complex (lemon, ginger root and chamomile extracts) optimises shade, tonality and luminosity
- Restorative Protein and pea extract targets damage, restores softness and elasticity, and seals split ends
- Lavender extract helps nourish damaged and brittle hair while conditioning and adding shine
- Moringa, olive and coconut oils treat hair shaft to provide damage repair and deep hydration
- Blend of artichoke and rosemary leaf extracts strengthens hair to prevent future damage from styling and the elements
____________________________
Here online you may browse our Portfolio section to find inspiration from the greatest hair artists… read our Blog to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive quarterly. And of course, once a year, you can visit the Tribu-te Show – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each October! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.