Authentic Beauty Concept set the tone for the year with a January launch for the brand’s Sensorial Cream Scrub.
Describing the product as an irresistible invitation on a mindful journey, we love their mirroring (again) of how the premise of wellbeing coming first works well for hair, as it does for mental health! Find out more:
A transformative experience
Infused with a harmonious blend of Adaptogens and Shea Butter, the Authentic Beauty Concept Sensorial Cream Scrub offers a transformative experience for the scalp, body, and face.
This is, says the brand, a carefully-crafted vegan formulation which gently exfoliates, restoring balance to the skin’s moisture levels. At the same time, it works to remove excess oils, impurities, and product build-up without irritation. The result is a refreshed and softened feeling that caters to the needs of both body and mind.
Adaptogens?
At the heart of the Sensorial Cream Scrub are ingrediAdaptogens. Nice name, but no-idea what that means? We didn’t either! But Adaptogens are biologically-active, plant-based ingredients that support the body in adapting to emotionally challenging and stressful situations. Clever stuff.
These ingredients help resist environmental, psychological, and physical stressors, promoting a deeply-cleansed and reset scalp and skin for authentic beauty that transcends hair care. Bliss restored, you might say.
The Journey
The Sensorial Cream Scrub carries the signature fragrance, a unique scent familiar from Authentic Beauty Concept’s Beyond Hair, All Hair Types & Styling ranges. Crafted in a prestigious fragrance house, the scent not only enhances mood but also works harmoniously with Adaptogens for a complete sensory experience, nurturing the body and mind, providing an indulging olfactory journey during each use.
Sustainably Sourced
Authentic Beauty Concept is committed to sustainability. The Sensorial Cream Scrub features carefully selected, sustainably sourced Shea Butter and natural exfoliators such as Apricot Kernels, Chia, and Walnut Shell particles. These elements, gentle on the skin and friendly to the environment, align with the brand’s values of conscious beauty.
So that’s all the intelligence you need. Now to try! Visit:
website: authenticbeautyconcept.com or follow @AuthenticBeautyConceptUK on Instagram,
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