For this year, Italian haircare brand Alfaparf Milano Professional prioritises restoration with the launch of Semi di Lino Density. This is a hero label in the Alfaparf portfolio so keep your eyes focussed! This launch is a new product line in the award-winning Semi di Lino range. But not stopping there, Alfaparf also now releases new salon and at-home services, helping make 2024 a memorable year for haircare.
2024 goals…
The Semi di Lino label has a great reputation and is trumpeted for its healing properties. Alfaparf Milano Professional designed the range to restore natural thickness to hair thinned by stress, hormonal changes, and harsh products. It’s a great help for your clients to achieve thick, luscious hair in 2024.
Semi di Lino Density
The Semi di Lino Density line features Alfaparf Milano Professional’s Filler Complex technology. This complex of amino acids and peptides acts internally and externally on the hair fibre. Importantly, it creates a protective barrier on the hair and scalp. It’s also nourishing and strengthening, making it ideal for more delicate hair types.
The details:
Alfaparf says Semi di Lino Density can increase hair thickness by 19%* and restore vitality to the hair fibre.
*Instrumental test conducted on hair treated with Density Thickening Low Shampoo, Density Thickening Conditioner and Density Thickening Cream.
The line includes the following technologies:
- Urban Defense Pro: An anti-pollution shield for protection
Shine Fix Complex: 24 hours of brightening power from roots to ends
Color Fix Complex: UV filter and antioxidant to prolong colour
Climate Proof: Protective barrier that keeps hair hydrated as humidity and temperature change
Adhering to current consumer concerns, the line is vegan and uses recycled packaging.
Products
Density Thickening Low Shampoo & Conditioner: A gentle thickening shampoo with biodegradable formula for body, and a conditioner for detangling and nourishment.
Density Leave-In Cream: A thickening cream that gives body and texture to the hair, protecting it from heat without weighing it down.
Density Lotion: A professional thickening treatment with a plumping and nourishing action. Gives body to the hair while protecting it.
New services
Keeping business growth in mind, Alfaparf Milano Professional extends its range of in-salon and at-home maintenance services. Giving you opportunity to grow, too. As well as the new Semi di Lino Density Spray, you can explore four treatments to satisfy hair and scalp needs. This could be a great way to boost salon revenue, especially in the slow period leading up to Spring. Suggest adding one of these treatments to a regular salon service for an extra touch of love.
Treatments: Intensive Density, a treatment to plump fine hair fibre, helping it regain condition and vitality • Cellular Madre Density, a treatment to revitalise thin hair fibre, helping it regain fitness and softness. • Instant Density to revitalise thickness to improve elasticity in hair. • Density Home Care: An at-home maintenance treatment, with a revitalising and thickening action. Clients could purchase in the salon to use in-between appointments.
So now you know! Watch for the Semi De Lino power carers, they do the deed.
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