So all over the soft summer wave RIXO hair trend SS23 delivered by ghd’s James Earnshaw.
Summer continues at London Fashion Week which brought us new looks, trends, and exciting collaborations for next year… and a favourite of ours is the ghd Professional partnership with premium ‘vintage inspired’ fashion brand RIXO. We love their SS23 collection ‘Postcards from Goa’.
Indian dream
Inspired by the city of Goa in India, the collection incorporates the vibrant colours and prints seen around the Latin Quarter of the city, celebrating the bold hand-painted patterns and colourful flowers which can be seen everywhere around the city. In partnership with ghd, UK Trade Ambassador, James Earnshaw and his team brought summer simplicity to life through a soft waved look using the new ghd curve classic curl tong.
James at work
We got the details from James Earnshaw all about the collection, “My absolute favourite is the ghd curve classic curl tong which we used at the SS23 RIXO show. You can use it to create anything from a bouncy wave, a faux blow dry or a beachy wave as well. This tool is the staple of the season. You can use it on different hair lengths, textures and you can create many different looks with it. Its versatility is fantastic!”
There’s more… Here’s James’ method to get that Goa inspired runway look:
Prep: Begin by saturating the hair with ghd curly ever after. Then use your ghd tall comb to create a clean centre parting
Dry: Using the ghd helios professional hairdryer, dry the hair into the neat centre parting you created and use the ghd oval dressing brush to smooth down the hair and tuck behind the ears creating a super sleek look
Style: Using the ghd curve classic curl tong take small sections from the mid-lengths of the hair and flat wrap the hair round the barrel, ensuring to curl in the same direction working away from the face. Then pin the curls in place and let them cool for up to an hour. Use the ghd oval dressing brush to brush out the curls, creating soft bouncy wave in the hair.
Finish: Spritz the final look with ghd perfect ending hairspray and leave to set. Finish by using the ghd shiny ever after for a glossy, shiny finish.
Amazing work… roll on next year, we can’t wait!
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