We’ve been super impressed by the expansion of the Italian brand Alfaparf Milano in the UK over the past two years. Now we happily share news of Xpert help for the brand! Yes, Xpert Professional – a leading distributor of premium professional hair and skincare brands based in Dublin – is now joining the network of distributors for this brand in the UK. It will make Alfarparf Milano more accessible for all salons, which can only be a good thing!
Meet the Xpert team
For years the Xpert Professional team has been overseeing the rollout of Alfaparf’s impressive product portfolio, salon support and salon education in Ireland. They are well placed to use their established understanding of and support for the brand by taking on the South East and Anglia area in the UK. Certainly their hairdressing affiliations already include great names such as Paul Stafford, Richard Ashforth at SACO, Ben Brown, Gianni Scumaci and Giles Robinson and Chris Appleton. Along with four other distributors in place to support the Northern areas and the Midlands, we’re liking this line-up!
“We’re enthusiastic and confident about bringing over to the UK the levels of commitment and technical expertise that Alfaparf Milano and Xpert Professional co-developed in Ireland,” says David Donnellan, Managing Director of Xpert Professional. “Obviously, it’s a much larger market, but we’re committed and modestly confident that the partnership approach we perfected here will appeal to salons in the UK. We think there is significant potential for Alfaparf Milano, the key to that will be reaffirming our joint concept of a state-of-the-art range of products allied to superb technical ability taught and perfected in the best professional courses of their type available anywhere. Both of us are absolutely committed to the idea of superb science and innovation allied to unparalleled professional technique.”
A legacy to build on
Top-quality, effective, easy-to-use products accessible to all is the signature style of Alfaparf Milano since inception in 1980. It is now Italy’s most successful professional haircare company and the leading Italian professional beauty company worldwide. Consider this: producing an average of 400,000 products per day to supply its international network of 30,000 ‘partner’ beauty and hair salons and spas. That is quite some foundation to build upon.
A strong offering of education, training courses and seminars is brilliantly presented, helping with colour, cut and styling. Xpert Professional has a state-of-the-art Centre of Excellence for Hair and Beauty Education and Management called Accademia in Dublin. The perfect hub from which to mastermind the education of the UK.
All eyes forward we say!
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