After successfully hosting its first ever virtual Essential Looks Global Masters in August 2020, Schwarzkopf Professional is now delighted to announce the next must-attend digital event Essential Looks Global Masters 1:2021: The Royal Glory Collection; as part of the brand’s bi-annual trend and education offering. A collaboration with IGORA ROYAL.
The Essential Looks Global Masters 1:2021 event will take place from the 31st of January to the 2nd of February 2021 in a digital environment that’s ready for hairdressers around the world to access, whether you’re home, or in the salon. To get your free access code, head to skpevents.co.uk/globalmasters0121 to register.
Simon Ellis, international creative director for Schwarzkopf Professional, shares his thoughts on the digital event- adjusted to the current reality: “The impact of COVID-19 is undeniable. But as an industry, we met those challenges head on and evolved new ways of doing things. We saw an explosion in digital education. The way our hairdressing community consumes this content has changed forever. So now is the time to push on. To embrace this new behaviour and lead this arena in ever-more exciting and innovative ways.”
The event’s content
The three-day Essential Looks Global Masters event will showcase the inspirational world of Essential Looks through an exciting digital educational offering, covering:
- Masterclasses – presented by Schwarzkopf Professional’s renowned ambassadors, these sessions dive into the conceptual theory behind each of the three new trends, equipping hairdressers with a knowledge base for the latest cut/colour techniques and new product innovations
- Look and Learn sessions– hairdressers will learn how to recreate catwalk and salon variations of the trends as Schwarzkopf Professional’s ambassadors present step-by-step demonstrations for each look. Each session focusses on key techniques, product combinations and the must-have colouring tools
Finally, as part of an exciting collaboration, Schwarzkopf Professional’s flagship colour brand, IGORA ROYAL, will be showcased as the leading colour used within the 1:2021 Essential Looks collection.
We expect to see well known figures of the industry including Tyler Johnston (@tylerjohnstonhair), Lesley Jennison (@lesleyjennison), Edoardo Paludo (@edoardopaludo), @shyandflo, Randolph Gray (@randolphgray) and host Simon Ellis (@thesimonellis).
Schwarzkopf Professional’s early adoption of digital formats has paved the way forward. Hairdressers worldwide can benefit from being part of a truly connected and inspired community; a very positive message during these hard times. For an exclusive experience, 2021’s Essential Looks Global Masters aims to create an immersive learning environment with stage-like digital rooms that reflect both Essential Looks and IGORA aesthetics for deeper storytelling and participant engagement. It sounds exciting and we will be tuning in…
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