The last two years have shown how tricky it is to future-proof your business! But, there’s plenty you can do to ensure you have the best possible chance of maximising opportunity whatever life throws at you. Salon businesses with a strong digital presence, a social media profile and an online store will have benefitted from all three during the ups and downs of Covid. The more nimble, accessible and inviting you make yourself, the better.
We’ve introduced you to Fresha, the über-successful subscription free appointment scheduling software. It is a game-changer for hair, beauty and wellness businesses. Now Fresha is transforming retail potential with it’s online shopping functionality: the Fresha Store
There are a whopping 60,000+ industry partners and 200,000 professionals now signed up to Fresha and using the platform to manage their appointments, promote their services and pretty much protect their incomes. Now the reveal of an online store function makes is super-easy to promote and sell products, and collect payments all from one place.
A tripled threat, the Fresha store make it easy to….
• Impress clients with a professionally designed online store
• Offer clients delivery or pick-up options
• Collect online payments with Fresha Payment Processing
The method to create your online store is easy and quick to do. The programme is intuitive and it won’t give you a headache trying to follow the process; seriously any salon can set up and have a fully functioning e-commerce store in minutes. You don’t need to have IT expertise because Fresha does the heavy thinking for you!
Simple to use
Nick Miller, Fresha co-founder puts it this way: “We’ve created a simple, intuitive e-commerce experience within Fresha that’s designed for salon professionals, not IT experts. Within just a few clicks, you can personalise your store with a logo, store name and description. Adding products* couldn’t be easier and you can also add social links, so all your customers will know that you’re now trading online.”
When your store is set up a unique store link is generated, so it’s easy to promote it on social media, and by using the marketing tools available within the Fresha platform. With delivery and collection options available, you as the Fresha partner can offer clients the option to collect their purchase from the salon, reserve it for when they attend their next appointment or have it shipped directly their home, workplace or specified delivery address.
“Salons mailing products will need to ensure they have the right packaging and materials for their safe transit and arrival,” says Nick. “But providing a professional shopping experience and encouraging clients to leave reviews is a great way to maximise additional income from product sales.”
The online payments system is easy, upfront and contactless. To ensure smooth, seamless payments to your online store, Fresha Payment Processing is the perfect way to collect online payments. First, partners receive money upfront and it’s contactless too. When your store is activated, Fresha simply charges a transaction fee of 1.29% + £0.20p, so partners only pay as they sell. And if for any reason a refund needs to be processed for a purchase made on your online store, that’s easily done at the click of a button.
Fulfill your potential
William Zeqiri, Fresha CEO and founder is keen to help salons offer a 360º service and the online shopping is part of this: “The potential for online retail in the hair, beauty and wellness industry is huge, yet many businesses are yet to take advantage of this. Fresha Store is a big step in the right direction as we’ve made it easy to create a store within Fresha. As part of our feature mix, it means salon businesses have everything in one place, which simplifies their business lives too. Their clients are comfortable shopping online with other retailers and e-commerce businesses, and it’s a big part of our lives as shopping trends continue to evolve. Salon businesses need to benefit from this retail transformation and now they can with Fresha Store.”
So get to it! Don’t be left behind in the move to online shopping – if you don’t offer it, your competitors will be. Clients are used to making purchases on line and you need to be making this possible for all their hair care needs, too.
Join Fresha FREE and set up your online store today at https://www.fresha.com/for-business
Here online you may browse our Portfolio section to find inspiration from the greatest hair artists… read our Blog to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive quarterly. And of course, once a year, you can visit the Tribu-te Show – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each October! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.