The latest in done but undone is Eugene Souleiman’s look for the Stella McCartney AW22 show in Paris. He used ghd Professional’s hair tools to play with texture for the ‘perfectly imperfect’ result. Think sleek fringes, curly buzz cuts or lived-in texture with a sense of put-togetherness that you expect from the Stella McCartney girl.
The Stella McCartney Winter 2022 collection celebrated iconic American artist Frank Stella, one of the most important painters and sculptors of his generation. Introduced as Stella by Stella, the top floor of the Centre Pompidou set the stage for this cohesion of art and fashion. The clothes designs reflected Stella woman; she is both creator and collector – turning pragmatic staples into effortless wearable art.
Stella x Eugene
“I loved the effortlessly natural look ghd’s tools created for my Stella by Stella runway show,” Stella McCartney says. “This truly encapsulated the attitude of our Stella woman and paired with our Winter 2022 collection’s artistic perspective.”
“This season’s trend champions individuality and feeling good in your own skin. We wanted to create hair that resembles the Stella McCartney woman who is fast-paced, sexy and confident. Perfectly imperfect texture works with the girls natural hair, which is then enhanced using ghd’s products. The hair has a sense of integrity, mystery and lustfulness about it”. Eugene Souleiman, session stylist
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