Have you heard of SalonLab&Me? Today’s consumer demands personalisation. In all markets, we see clients increasingly concerned with products and regimes based solely on their individual needs. As a salon owner or team leader you recognise the importance of ensuring every client who enters the salon leaves feeling cherished. If you’re looking for a way to ramp up the feeling of personalisation in your salon…Schwarzkopf Professional has the solution.
Schwarzkopf Professional launches an exciting new salon experience with a hyper-personalised haircare brand: SalonLab&Me. The new SalonLab&Me products can be selected to deliver a personalised regime to each client, after a complete analysis of clients’ hair types and strengths. It works like this: Before recommending a product, use the SalonLab Smart Analyzer to study your client’s needs. This piece of kit combined with the answers from a client questionnaire about their hair make it easy to decide a personalised haircare regime for your client.
When creating the new SalonLab&Me personalised products, Schwarzkopf Professional thought of everything. After the analysis, you determine which formulas should go into the SalonLab&Me product bottles for the client to use. And for a really stylish, individual touch, clients can customise the bottles. This includes choosing a colour (will it be yellow, pink, or green?) and having their name printed onto the bottle. We love this extra detail which ups the ‘I’m-special’ vibe!
SalonLab Smart Analyzer
So, what is the SalonLab Smart Analyzer? This machine analyses hair at a molecular level using a near-infrared sensor to measure the strength of the inner hair. The scan measures the breakage of naturally occurring original bonds inside the hair. As you know, haircare products can create and maintain new bonds when used regularly. With the SalonLab Analyzer you can measure the inner strength of hair after product use and show clients the effectiveness of products they are using. This could help boost client loyalty as clients can track the progress of their hair health over time.
Friederike Murschenhofer, corporate director of digital innovation at Henkel, says: “We’re really excited to bring this revolutionary technology, that combines the invaluable hairdresser expertise with cutting-edge digital innovation, to life in the UK. The launch brings a number of exciting new features set to improve the customer experience even further. SalonLab&Me is a unique physical-meets-digital experience in which salons and their clients can explore the best of both worlds, through an exciting B-2-B-2-C business solution. Not only are we offering a hyper-personalised product, but also a matching digital experience, where end consumers receive personalised content matching their individual hair needs and goals.”
New business model
SalonLab&Me provides an e-commerce-based business solution for partnering salons, offering exclusivity to the prescribing salon. Clients can order their recommended SalonLab&Me regime online. This is exclusively linked to the salon they did their analysis with. An added benefit for you? The salon receives a commission for every order their clients make, regardless of whether it is placed directly in or between salon visits. This could certainly help boost salon revenue.
How it works
SalonLab&Me is a hyper-personalised, salon-exclusive haircare range that combines the convenience of e-commerce with a complete holistic user experience for salon clients, all within a simple four-step process which we outline below:
SalonLab analysis
Complete a user-friendly and easy-to-follow in-app questionnaire with your client, detailing their hair history and goals. Following the assessment, use the SalonLab Smart Analyzer to analyse the inner hair strength.
Hyper-personalised product recommendation
Your client receives a personalised product recommendation that matches their hair needs and goals. This can be further customised with the client’s name, colour on the labels, and their preferred fragrance.
Checkout and sign-up
The order process is fully digitalised so clients can purchase their products online.
Personalised haircare guide
To continue the SalonLab&Me journey, clients can log into their account online to review their personal hair score and order history, repurchase products, and explore a range of personalised blog articles based on their hair type and selected products, giving clients exclusive access to professional product expertise at home.
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