Model and activist Quannah Chasinghorse is the newest global ambassador for Paul Mitchell. Exciting images on Instagram tease the brand;s 2023 ‘Iconic Campaign’. Already on billboards in the USA, it celebrates bold, fearless trailblazers, featuring striking personalities.
We’ll soon be seeing more over here, through global marketing and advertising initiatives across digital, retail, out-of-home, and experiential. Look out for #PMxQuannah on socials!
Iconic
Together, the iconic brand Paul Mitchell and modern icon Quannah Chasinghorse form quite a collaboration. They each honour inclusion and self-expression, sharing an uncompromising commitment to authenticity, compassion, and equity. The images in the campaign say it all.
“I am honored to partner with Paul Mitchell and celebrate what it means to be iconic, embodying your boldest self and style. Working with a family-first brand that champions self-expression means a great deal,” says Quannah.
Quannah Chasinghorse
As a modern icon, Quannah continues to break barriers, redefining beauty and championing her heritage through her style while embracing the strength of her voice to advocate for a better future.
“Growing up, I struggled with my looks. I didn’t feel beautiful since I didn’t fit standard beauty ideals. I realized I would never fit the mold, so I learned to love myself and embrace my authentic features and heritage. I feel most confident and powerful when representing my heritage and using my voice to stand up for myself, my culture, and my homeland,” says Quannah.
A member of the Hän Gwich’in (from Alaska and Canada) and Oglala Lakota (from South Dakota) tribes, Quannah advocates for climate action and the preservation of Indigenous lands. “I grew up seeing my mom work so hard for her people—she taught me that there’s no shame in speaking up,” says Quannah.
PM x Quannah
In support of Quannah’s mission to preserve and protect our world and its people, Paul Mitchell is partnering with Nia Tero (“Our Earth”, in Esperanto) a U.S.-based non-profit that works in solidarity with Indigenous peoples worldwide. The charitable partnership will feature both monetary and awareness initiatives throughout the year.
“We are honored to have Quannah as part of the Paul Mitchell family. Her commitment to self-expression and authenticity is inspiring, as is her unwavering determination to honor her heritage and efforts to protect our planet. Quannah is an absolute force and carries herself with such grace. She exemplifies our brand values and reminds us to push boundaries and lead with love, care, and compassion. We couldn’t be more thrilled to have her as a partner,” says Michaeline DeJoria, Chief Executive Officer of John Paul Mitchell Systems.
The Iconic campaign will be featured across media platforms and PaulMitchell.com
See @paulmitchell #PMICONIC #PMxQuannah
For more on Paul Mitchell, click HERE
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