More sustainable packaging, brand new colours, and better performance: Keune Haircosmetics delivers a new Tinta Color! As part of its plan to improve sustainability with a slew of goals, Keune Haircosmetics aims to use 100% recyclable, re-usable and/or refillable packaging by 2028. Here’s a big part of that plan swinging into action…
Better by far
The updated Tinta Colour has much to commend it. The tubes are made out of 100%1 recycled aluminium, decreasing the use of virgin aluminum by 82 tons per year. Plus, the black tube caps are made of Post Consumer Recycled plastic, saving on 8 tons of virgin plastic per year. This all adds up to a potential saving of 71 tons of plastic that can be sorted and recycled.
Tinta Color range
The updated Tinta Color range consists of 10 additional colours, including a new range: Shade Shifters. By providing these three new base-free mixers, hair stylists can create up to 650 custom colours. Think about it! The complete range contains all-vegan formulas with a nourishing complex and color protection complex, delivering the best hair colouring results with up to 75% more fibre nourishment, colour protection, and up to 59% less UV damage.
And the results don’t lie. The company’s clients experience rich colours and intense vibrancy with up to 100% grey coverage, superior shine and conditioning, and a healthy and nourished look.
Tinta Color 2023 is a huge step forward for the company, the hair stylist, their clients – and the planet. Keune Haircosmetics says it will continue to improve and innovate while maintaining the high level of performance needed by hair stylists to create colours like no other.
Please note: The 10 new shades of Tinta Color are available from February 2023.
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