Aveda reveals a new vegan Scalp Solutions collections which is powered by biotech naturals skincare science – transforming the look of the hair. The brand says it helps to soothe scalp irritation and fights the look of premature scalp aging for healthier looking hair with renewed vitality and shine.
The science bit
Scalp Solutions works with a 94% naturally-derived* collection of plant-derived products helps to fight the look of premature scalp ageing for healthier looking hair with renewed vitality and shine. Backed by research from world-leading scientific authorities in scalp biology and 8 years of scientific research, Scalp Solutions leverages botanical adaptogenic scalp science and offers a high-performance, vegan scalp care regimen.
* 94% Naturally derived on average, according to the ISO 16128 standard, from plant, non-petroleum mineral and/or water sources.
Scalp Solutions revealed
Aveda’s Scalp Solutions features an assortment of powerful vegan and botanically infused hair and scalp care products for all hair types, and those with normal-to-oily and normal-to-dry scalp types.
●Scalp Solutions Exfoliating Scalp Treatment is sulfate cleanser-free and silicone free. This skincare inspired, liquid-gel exfoliant is formulated with wintergreen-derived salicylic acid as well as ferment-derived glucosamine that gently yet deeply exfoliates the scalp, removing surface pollution, product build-up,micro-dust and reduces sebum without disrupting the scalp barrier.
●Scalp Solutions Balancing Shampoo & Replenishing Conditioner sulfate cleanser-free and silicone free, and boost scalp hydration. Scalp Solutions shampoo I is powered by plant-derived cleansing agents that gently cleanse and instantly remove surface pollution and product build up. Scalp Solutions conditioner features a blend of babassu and moringaoils that replenish, hydrate and soften the hair and scalp.
●Scalp Solutions Refreshing Protective Mist is silicone free, providing all day antioxidant protection and helps control sebum.
●Scalp Solutions Overnight Scalp Renewal Serum is ilicone free, featuring a biotech natural blend of Lactobacillus ferment and Ectoin to help strengthen and fortify the scalp’s barrier, and Hyaluronic acid to help improve scalp hydration.
● Scalp Solutions Stimulating Scalp Massager features soft, flexible micro-bristles to gently yet effectively lift impurities from the scalp and increases microcirculation with massage — resulting in an invigorating scalp experience.
The importance of scalp care
We’re all more aware that like skin, the scalp ages with time and can be impacted or damaged by lifestyle and environmental aggressors. It requires proper care to maintain its optimal state, to help fight the look of premature scalp aging which can result in dry, brittle, hair that lacks lustre and is prone to breakage.
Support your clients by explaining how keeping the scalp hydrated is an important factor in scalp care, as dry scalps are more susceptible to damage, which can lead to the look of premature scalp ageing.
Aveda’s Scalp Solutions collection is dermatologist tested, formulated to increase scalp hydration, and instantly removes surface pollution and product build up for rejuvenated, radiant, healthier looking scalp and hair.
“Scalp skin ages in a similar way to our facial skin because it’s exposed to similar environmental factors – pollution, oiliness, build-up, dryness and micro-dust,” explains Dr. Julie Thornton, Dermatology Professor and Director of Center for Skin Sciences at the University of Bradford in the United Kingdom. “Scalp aging can impact the look of hair, as the sebaceous glands that keep the hair glossy and shiny become less effective. So, just as it is important that we look after our skin, we must also look after our scalp in order to have healthier looking hair.”
Overnight recuperation
Scalp Solutions includes a powerful Overnight Scalp Renewal Serum that helps fight the look of premature scalp aging while you sleep, featuring a biotech naturals blend of Lactobacillus ferment and Ectoin that help strengthen and fortify the scalp’s barrier. Skincare inspired adaptogens – Centella asiatica and Andrographis – enhance the scalp’s ability to fight the look of premature aging by protecting and shielding the scalp from environmental aggressors and oxidative stressors, and Hyaluronic acid helps improve scalp hydration for a more supple scalp. This high-performing vegan scalp treatment provides several benefits such as increased scalp hydration and improvement in scalp barrier strength.
Smells divine
Scalp Solutions features two unique Aveda aroma experiences that work in harmony to provide the optimal sensorial experience for day and night use. Scalp Solutions Exfoliating Scalp Treatment, Balancing Shampoo, Replenishing Conditioner and Refreshing Protective Mist feature a clean, uplifting aroma with bright citrus notes of lemon and orange on a light floral heart of neroli, balanced by delicate hints of crisp, cool mint. Ideal for nighttime, Scalp Solutions Overnight Scalp Renewal Serum features a light, soothing aroma that balances airy fresh citrus and floral notes with a soft heart of flowering herbs including lavender, neroli and chamomile.
For more information on the Aveda brand and vegan credentials, see HERE
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