Taking the 1970s as inspiration, Muted Seventies by the Authentic Beauty Concept team is clever. While the chosen era is famous for glamour and sequins at one end of the spectrum, and tie-dye, fringing and bell-bottoms at the other, this collection takes the less is more approach. The Authentic Beauty Concept brand ethos is for soft, authentic and beautifully wearable hair. For Muted Seventies, our eyes are on the hair while our consciousness picks up on the innuendos of texture, detail and strong silhouettes. It’s done so well.
Hair: Ryan Nicoletti-Dowd
Muted Seventies: reflecting diversity
The collection is inspired by the eclectic fashion, music and cultural revolution that is associated with the 1970s. Creatively led by brand ambassador Joseph Ferraro, a team of stylists ensured that they stayed on track to represent the spirit of undone vibes, while presenting individually striking looks. Working with a range of textures and adding volume and shape, we have soft waves, soft mullet and full-bodied curls for what they call a “modern spin on a seriously stylish era.”
Hair: Matt Surplice
Credit due
Hair: Joseph Ferraro at Joseph Ferraro Hair; Matt Surplice at Spring is in the Hair; Kirby Blyth at Hair by Kirby Blyth; Danielle Woollen at Clay Hair & Beauty; Kelly Vowles at Pixal-Rose; Ryan Nicoletti-Dowd at PRLA
Clothes styling: Lewis Cameron • MUA: Maddie Austin • Photographer: Chris Bulezuik •
Tribu-te says:
It’s not easy pulling off a concept collection. There’s a real challenge in keep a set of photographs focussed on the hair and yet telling a story. Underplaying is key, we feel. Suggestions of an era, or an influence or movement is all you need. Do the mood board then subtract 50% of your references… styling doesn’t need the full drama of accessories, clothing, lighting, make-up and attitude to be compelling.
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