News incoming: Goldwell Topchic Zero’s aluminium tube has won the Sustainability Award at the Tube of the Year 2023 competition. This is an important step in the journey of Kao Salon Divison’s wider ESG converse of the Goldwell colour packaging. Topchic Zero products are climate-neutral says Goldwell, because they have been made by reducing carbon emissions from raw materials, packaging, production , transport and disposal. and because unavoidable carbon emissions are compensated to zero through carbon offset projects (run in collaboration with ClimatePartner).
The Tube of the year is hosted by European Tube Manufacturers Association (ETMA), and the 2023 edition took place in May in Amsterdam. The categories open included aluminium tubes, plastic tubes, laminate tubes, sustainability, and prototypes.
Winning ways
For nerds on packaging, here is all you need to know to keep your intel 100%:
• The winning Topchic Zero aluminium tubes are produced by German manufacturer Linhardt. The key intent with Kao, was to use post-consumer recycle (PCR) in the entire packaging
• Both components of the packaging are produced with PCR material. This is the tube (100% PCR aluminium), and the tube cap (99% PCR plastic). The use of PCR aluminum slugs, means the carbon footprint decreases by 92% (cradle-to-gate)
• The manufacturer’s PCR packaging contains 100% post-consumer recyclate made from end-of-life aluminum scrap like cable wires or lithographic plates. This way, the resource intensive effort of collecting, sorting and cleansing needed for packaging-to-packaging recycling can be significantly reduced
• Additionally, these sources of PCR are characterized by a high material availability and thus supply reliability. The supply chain is transparent and traceable. The 100% PCR plastic for the tube cap comes from the “yellow bag” system in Europe. A closed material cycle, which also ensures CO2 savings with its short transport routes.
So now you know! It’s complex yet compelling and impressive. Bravo to Kao and to Goldwell.
Read more about Topchic Zero range HERE
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