The forecasters and trends predictors have spoken and Goldwell announces its Color of the Year for 2021 is Lilac Aura. A lustrous soft shade which is striking for being what we think of as a bold pastel. Reminiscent of muted colours in nature yet eye-catching and individual. We’re intrigued.
Lilac Aura
Goldwell’s promotional message notes that colour choices are to trend towards neutral, grounded tones rather than the bold, pop colours of recent times. Fashion tones are inspired more by what they call Nostalgic Brights. Inspired by the charming retro colours of the 70s, it is orange, green and lilac which return to the fore, with emphasis on ‘lilac aura’ as the hero.
Lilac Aura using Elumen is Goldwell’s Color of 2021
Jane Boddy is a colour and trend forecaster. She explains: “Lilac Aura defines 2021 as an electric pastel tone with two distinct characteristics. It provides comfort as it hints at mid-century nostalgia while simultaneously embodying the digital revolution. Lilac Aura is plucked from the digital world, reflecting the latest developments in VR and gaming but retains a familiar quality. This is a pastel that echoes the past but proclaims the future.”
Inspired choice
The global creative director at Goldwell is clearly inspired. John Moroney says: “The moment our team of international artists saw Lilac Aura, they immediately started formulating it with Elumen. The color has so much commercial potential – it strikes a wonderful balance between soft and flirtatious while still have a calm serenity. It will look great in just about everyone’s hair!” 
It’s a yes from us. The image here is a great sell for the Goldwell Color of the Year 2021… something to fire your imagination.
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