Ethical behaviour

In Uncategorized by Nicky

We’re impressed by further confirmation that the Kao Corporation – including Kao Salon Division – is now listed as one of the the Worlds’ Most Ethical Companies™. All the more noteworthy as it remains the only Asian company to have made the list every year since ranking by Ethisphere began 15 years ago in 2007. 

Hairdressing’s ethical 

The importance of this for hairdressing is in the way you can share with your clients that our industry as a whole, is moving forward to embrace more sustainable, accountable behaviour. 

Ethical behaviour

To make it onto the listing by The Ethisphere Institute Kao has to demonstrate outstanding performance in transparency, integrity, ethics, and compliance. The Institute surveys and evaluates companies worldwide across five categories covering: ethics and compliance programs, corporate citizenship and responsibility, culture of ethics, governance, and leadership and reputation. Phew! That’s a high bar. 

With brands including Goldwell, KMS and Oribe in the portfolio of haircare and colouring for the UK market, it’s highly relevant to share this type of information with your clients. We know how increasingly clients are becoming mindful of the products and services offered by hairdressing and you’ll do well to investigate and work with brands that ally with the ideals of you and your team and your target market. 

Commenting on the accolade, Yoshihiro Hasebe, Kao’s President and CEO, said: “We are honored to have been recognized as one of the World’s Most Ethical Companies for 16 consecutive years. Our business has always been based on walking the right path—a core value of our founder. External evaluations are therefore an important indication we are indeed going in the right direction. While we continue to walk on the right path, we should never be satisfied with the status quo. With our drive towards improvement, we renewed our corporate philosophy—The Kao Way—in 2021, which includes principles such as “We act with courage.” As CEO, I am determined we continue to aim higher in this ever-changing world.”


Kirei life

Interestingly, Kao is clear in stating that the company purpose is to create a Kirei life for all. The Japanese word ‘kirei’ describes something that is both clean and beautiful. For Kao, Kirei not only encapsulates appearance, but also attitude—to create beauty for oneself, other people, and for the world around us. The Kao Group will continue to integrate its Kirei Lifestyle Plan, into its management practices. It will also, through a high level of ethical awareness, develop its business, provide better products and services for consumers and society, and work toward the realization of a prosperous and harmonious world.

Support for VIN + OMI Future Flowers from KMS/Kao Salon Division

In July 2021, Kao renewed its corporate philosophy—The Kao Way— which was first established in 2019, with the aim of realizing its aspirations and maximizing the vitality of each and every employee. The Kao Way include ESG perspectives, such as the coexistence of people and the Earth, diversity and inclusion, and embracing challenges. With the renewal of its corporate philosophy, Kao has listed “walking the right path” as the first item in its fundamental values.

For more information please, click

  • *”World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC
  • *Subsidiary of Kao Corporation, one of the 2022 World’s Most Ethical Companies



Here online you may browse our Portfolio section to find inspiration from the greatest hair artists… read our Blog to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive quarterly. And of course, once a year, you can visit the Tribu-te Show – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each October! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.

Tribu-te magazine is produced by Seven Publications, Paris and you can find our Privacy Policy here.