Lockdown confirmed to the world that salons and hairdressers are integral to our wellbeing, and that they provide essential services way beyond cut and colour; namely community, support and a source of self-esteem. Now, as salons across the UK navigate the new normal, ghd is standing by the community and helping salons thrive and grow their businesses under challenging circumstances with the launch of the ghd Premier Programme.
This autumn, the brand will be taking their professional partnerships one step further. This salon loyalty scheme will see ghd identify, partner with, and elevate businesses through enhanced education, exclusive content and launches and an immersive brand experience.
Working together, ghd will elevate the status of their Premier Partner salons so they can excel as the destination salon in their area for fashion-led, ultra-desirable hair and an exceptional, elevated retail experience. The comprehensive business support also extends to online, with ghd providing access to bespoke content to help salons develop a premium presence on social media, as well as in the salon.
As a part of the Programme, an exclusive livestream event for ghd Premier Partner salons will take place on Wednesday 16th September, 7-8pm: a live session with Adam Reed. The programme is launching with a bang and ghd is looking to introduce the scheme within a limited number of salons across the UK & Ireland. The Premier Programme is an exciting next step in brand support, providing a sleek new identity and name for ghd’s top salon partners to allow them to stand out from the crowd and become the go-to business in their area for good hair days. A great initiative, we think.
Antony Strianese, ghd Managing Director UK & Ireland says: “In uncertain and ever-changing times, we recognise that we can help salon owners to see their business thrive. Through our new Premier Programme, we will forge stronger business relationships with meaningful support that encompasses education, inspiration and exclusive retail opportunities. We want to demonstrate to salons how, in becoming a ghd partner, they can raise their profile, define their authority as experts and grow their business. On top of this, we want to create a community that stylists want to be a part of, and are proud to be involved with, promoting creativity and providing inspiration across all areas of a salon business.”
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