Everyday Decadence

In Uncategorized by Nicky

Everyday Decadence is the second key trend from the VivID Collection- Essential Looks by Schwarzkopf Professional. Modern and commercial, a trend that celebrates structure, form and gender fluidity with comfort in cuts and opulence in the finish.

‘All dressed up and nowhere to go’; this is the story behind Everyday Decadcence. A story about chilling and conversation in oversized silhouettes, luxe finishes, bright acid accents, power pastels, and contemporary gender fluidity. Pigeonholes are boring, so we’re all free to be whoever we want to be in a brave new age of understatement.  It’s popping and its fearless; everyone is free to be the way they want to be and nobody cares about the labels of yesteryear.

Everyday Decadence Catwalk Look

Schwarzkopf Professional Global Colour Ambassador, Lesley Jennison uses the #multiblending Technique to create a cool blonde look with IGORA VIBRANCE. For extra definition a combination of shades; see a light coppery blonde at the back, dark blonde at the roots and shades of beige over the top.

For the cut and style, Schwarzkopf Professional Global Styling Ambassador, Richard Ashforth takes it short with a choppy layered cut that’s full of texture. Worn wavy or smooth, this is a style that can be mixed-up to suit the mood of the day.

Everyday Decadence Salon Look

For a rich and intriguing brunette colour, Lesley Jennison uses shades from the IGORA ROYAL assortment to tint and tone with the #multiblending Technique. Subtle and soft lighter shades are hand-painted through the mid-lengths and ends to create a tonal effect with a feeling of natural movement and depth in the colour.

Everyday Decadence also features a male variation of the Catwalk look, expressing a modern dandy identity. Hair takes an almost #iwokeuplikethis vibe as a contemporary, hand-ruffled quiff is styled to defy gravity.


Cut and style: Richard Ashforth (@richardashforth) , Tyler Johnston (@tylerjohnstonhair) • Colour: Lesley Jennison (@lesleyjennison)  • Photography: Simon Emmett (@simonemmettstudio), Kapturing (@kapturing) • Styling: Adelaida Cue Bär (@adelaidacuebaer) • Make-up: Helge Branscheidt (@helgebranscheidt)


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