This season’s Essential Looks Collection is a trend collection with a difference; created and refined during a challenging time when the whole world was in crisis (due to coronavirus), the Schwarzkopf Professional Essential Looks team worked tirelessly to put together the AW20 trends. The reason behind this effort is that creativity, inspiration and education are essential right now and will drive the hairdressing industry forward, as we transition into the new normal, and hairdressers’ livelihoods are getting back on track.
International Creative Director for Schwarzkopf Professional, Simon Ellis describes the collection as a “labour of love” where inspiration from the runway, social media and Schwarzkopf Professional’s own creative community have been captured and distilled into three key trends that make the VivID collection.
Each trend features a Catwalk and Salon look variation, ready and waiting for you to transform into hairstyles your clients will love.
Once Upon A Time Look
Once Upon A Time is the first of the three key trends. This is retro reinvented- contemporary, sexy, feminine and makes a real statement of individuality; yet filtered through a sultry, nostalgic lens. Like a vivid memory, recreated for today. Effortless and unpretentious.
The ultimate blonde look. Slices of light mahogany, the softest buttery blonde and shades of vanilla ice are carefully combined to blonde and tone – these nude shades are from the latest BLONDME Bond Enforcing Blonde Toning Range (Sand, Ice-Irisé, Biscuit, Brown Mahogany and Nougat). For the cut and style, Schwarzkopf Professional Global Ambassador, Tyler Johnston creates a short under-ear cut with a beautifully tapered nape. With versatility in mind, this look can be styled big and curly or soft and glam, with a vintage Hollywood feel.
With a focus on blonding, Rossa Jurenas lifts a brunette base before adding selected shades from the BLONDME Bond Enforcing Blonde Toning range. Using the new Schwarzkopf Professional Color Blender Tool Rossa creates a modern two-tone effect that sees blonde and brown tones smoothly applied to showcase both colours for a soft, but obvious result.
With a nod to the ’70s, Tyler Johnston creates a bouncy layered, mid-length look with a sweeping fringe detail that frames the face; this highlights the rich colour depth with a beautifully healthy-looking finish.
Cut and style: Richard Ashforth (@richardashforth) , Tyler Johnston (@tylerjohnstonhair) • Colour: Lesley Jennison (@lesleyjennison), Rossa Jurenas (@rossajurenas) • Photography: Simon Emmett (@simonemmettstudio), Kapturing (@kapturing) • Styling: Adelaida Cue Bär (@adelaidacuebaer) • Make-up: Helge Branscheidt (@helgebranscheidt)
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