Treat everyone well is an initiative from Treatwell to award salons with an LGBTQIA+ friendly badge. To achieve the badge, salons must commit to embracing inclusivity and upholding Treatwell’s pride values* with every booking. Importantly, the badge will signal to members of the LGBTQIA+ communities which salons on Treatwell’s marketplace have committed to treating them with acceptance and respect.
*Treatwell pride values: Professionalism, respect, integrity, diversity, and excellence
The purpose of Treat everyone well
Treatwell is a platform for booking hair, beauty and wellness treatments across Europe and the UK. Aware that the hair and beauty industry is far from perfect, Treatwell wants to tackle issues including limited accessibility, gendered treatments, and narrow beauty standards. Treat Everyone Well was created to help improve levels of inclusivity and diversity in the industry and demonstrates dedication to supporting the LGBTQIA+ communities. For salons interested in supporting the movement, Treatwell has a landing page on its website where you can pledge pride to receive the badge.
Giampiero Marinò
Giampiero Marinò, CEO at Treatwell, says: “The beauty industry has long been burdened by biases, but now is the time for a change. With our extensive network of over 50,000 salons across Europe, Treatwell can play a pivotal role in driving this transformation by leveraging our collective power for good and leading the way in this transformative movement. We see this as a defining before-and-after moment in the history of beauty, and we are resolute in our commitment to lead this revolution, both externally and internally.”
Goals for the future
Treatwell also pledges a long-term dedication to implementing comprehensive education programs for partners, sharing tools and knowledge to enhance inclusivity. It plans on extending this effort to address specific underrepresented groups, thinking of accessibility, religion, and ethnicity. It is inspiring to see businesses within the industry striving for change.
Let Treatwell’s initiative inspire you to think about the inclusivity of your own salon and how you could help improve it.
Background
The development of Treat Everyone Well was a collaborative effort that involved the entire company. Guided by an inside-out approach, Treatwell engaged all employees, both those who are part of the LGBTQIA+ communities and those who are not. Treatwell also conducted internal research to understand the needs and validate its ideas comprehensively. It is clear that a lot of effort has gone into the campaign. We look forward to seeing it roll out.
Giampiero says: “We are thrilled to see that over 10,000 professionals across Europe have wholeheartedly embraced Treatwell’s mission of making beauty a more inclusive space for everyone. We are determined to continuously increase this number through the unwavering efforts of our dedicated teams.”
For further information on how Treatwell salons can badge their business click here
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