The latest addition to the iconic Topchic permanent, in-salon colour is more caring than ever – for hair and planet. Topchic Zero is a conscious, caring, ammonia-free formula – your invitation to feel good about more than a colour result!
Kinder colour
We’re all working hard on introducing better sustainable practices – or if not, you should be! So the new Topchic Zero is perfect for giving you a boost in your environmental credentials without compromise on efficacy or performance. Using almost 50 years of knowledge in hair colour performance and artistry, Goldwell has developed a portfolio that it says ‘stays true to its iconic heritage while providing even more high performance, plant-friendly options for any of its portfolio of colour services.’
Here’s the deal: Conscious, progressive and responsible
Developed by colour experts for color experts, Topchic Zero is designed so you and your clients can have it all, the best performance1 and conscious feel-good color that is:
● Offering an incredibly natural, reliable grey coverage – up to 100%
● Delivering natural looking, even color results with the trusted durability of Topchic
● Providing smooth and amazingly shiny hair with up to 2x more shine (versus untreated hair)
● Created with a vegan3 formula that contains up to 94% naturally-derived ingredients depending on the shade used
● Designed with 27 compact, yet versatile shade options that allow maximum creativity and maintains the hair’s healthy look and feel
● Enriched with acai extract, a powerful antioxidant and natural remedy against hair breakage
● Infused with white tea essence, known for intensified conditioning effects and natural moisture
● Offering maximum hair protection during the coloring process or color service thanks to the patented IntraLipid and BondPro+ Technology
● Formulated with 0% ammonia, silicones, ethanol, or animal-derived ingredients
Responsible, inside and out
Our hero notable mentions include these: The drain-safe formula of Topchic Zero is up to 98% biodegradable to the sustainably and responsibly-sourced packaging that is made from up to 100% recycled and recyclable materials. All Topchic Zero products are climate neutral. By reducing its carbon emissions from raw materials, packaging, production, transport and disposal and by compensating the unavoidable ones to zero through carbon offset projects in cooperation with ClimatePartner, Goldwell contributes to the fight against global warming and promote sustainability.
“It’s so good to be able to offer an ammonia-free permanent hair colour that doesn’t compromise on quality, coverage or a fantastic colour selection. I’m loving what I see in the incredible colour results that Topchic Zero offers. I love that I can colour with confidence, including for our clients who prefer to use more gentle products on their hair. Topchic Zero offers the best of both worlds: a caring formula that doesn’t compromise on performance while offering us as a salon a more sustainable colour product and a service that meets the needs of our environmentally-conscious clients.” Lydia Wolfe, Goldwell Color Ambassador, Jack & the Wolfe
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