We’re loving the new Crazy Color ‘Think Outside the Bottle’ campaign with hair looks by ambassador Sophia Hilton. It celebrates individuality, and shows the possibilities of vibrant hair colour. Crazy Color’s key message is to encourage colourists to challenge hair colour norms by creating more daring looks. We look forward to seeing the creative impact of this!
‘Think Outside the Bottle’ features a diverse range of hairstyles which show the potential of Crazy Color’s extensive palette. The brand says it is keen to inspire other artists to experiment more with vibrant hair colours in the salon. This is easy to see in the looks which show vivid pastels and daring neons created by Sophia and her team at Not Another Salon. Colour was custom-mixed for each model. This reated a truly personal touch to further emphasise the feeling of individuality. In this campaign, individuality is everything.
Let’s hear from Crazy Color
A spokesperson for Crazy Color says: “This campaign rebels against conventional beauty standards: We want to empower you to embrace your true self, unleash your inner confidence, and own the room with hair that defies expectations.”
Sophia Hilton
Bringing the vibrancy to the hair looks, Sophia Hilton says: “It is always important to me to illustrate that Crazy Color is not just for one type of person, it’s for everybody. In the past 10 years, I have seen the trends change dramatically in the UK, and throughout the world. What was once seen as alternative is now wearable for every personality. Giving people the confidence to be themselves is exactly what Crazy Color is all about”
Back to ‘Think Outside the Bottle’
With 40 semi-permanent, intermixable shades to choose from, Sophia custom mixed colour for each model. Crazy Color will unveil the campaign through a series of visuals, including a high-fashion photoshoot, captivating video content, and behind-the-scenes footage to show the creative process.
Crazy Color wants ‘Think Outside the Bottle’ to revolutionise the way people perceive and embrace vivid hair colours. The campaign will empower individuals to break free from convention and embrace their true selves, one vibrant hue at a time.
Crazy Color and Sophia Hilton are a perfect match as she’s so well- known for creative colouring and pushing boundaries. Crazy Color also wants to spread the idea that it is ‘cool’ to be kind. Sophia hosts international education on her Vivid Colour Course and, in addition to revealing and exploring the business side of the industry, encourages her audiences to be open, honest and reflective.
We hope ‘Think Outside the Bottle’ inspires you to experiment with vibrant colours and be more daring inside and outside of the salon.
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