Joyful and upbeat, celebratory and a note that Christmas is coming… RED is the colour of this season and cuts beautifully through the grey skies and early nightfall. How does it go as a hair colour in the Autumn/Winter season? Perfectly is the answer!
Red for go
Now at this time of year as a hair colourist, you’ll notice clients thinking about going a little darker, trying out a seasonal trend and changing up their look ahead of the festive season. How to direct them best? Joico Color Ambassador for the UK, Europe and Ireland, Dan Spiller is a colour king and is known for his incredible colour creations, passion for education and dedication for success. He’s an integral part of the JOICO team and is quick to set out his seasonal colour trends and predictions. A firm favourite throughout AW21 – powerful reds – can be expected again this year, says Dan. With a luxe finish of course.
“Colour as we know is something incredibly important to our industry, with over 80% of clients now avid colour fans, it’s all about delivering the best results possible and finding the best products for the challenge in hand. With an unparalleled collection of innovative colour products, Joico really does have something for everyone,” explains Dan. “As we head quickly towards the festive season, hair colour becomes darker and richer with a more luxe feel. Nothing compares to a showstopping deep red color for this season.”
And here’s how
Created using LumiShine, the iconic Powerhouse Reds looks from the Marc Antoni team are awesome. The collection looks stay true to tone, while sounding the siren for shiny, healthy-looking, fade-resistant colour. To achieve these looks, a regular trim, coupled with masques and treatments, are vital for enviable movement and shine.
Styled using the Joico JoiWhip Foam for volume and shine and to build the foundation for the waving technique. Joico K-Pak Color Therapy Luster Lock Glossing Oil to deliver that instant wow-factor plus powerful protection to ensure the shade will glow the distance. Joico Heat Hero to protect the hair from the thermal assault of being tonged. Lastly, Joico Flipturn to set and finish the style.
Credits due
Color & Cut: Marc Antoni Artistic Team
Photography: Jamie Blanshard (Jamie Blanshard Photography)
Model: Jodie Elizabeth Cleminson
Products: JOICO
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