On Sunday 11thOctober our industry came together once more to watch the 38th Alternative Hair Show IMAGINE! – first time in a virtual format. The show that was aired across social media is a charity event that usually takes place in London and other cities around the world, known for showcasing the most extravagant looks, introducing new talents and fundraising for The Alternative Hair Charitable Foundation ‘Fighting Leukaemia’, Blood Cancer UK and World Child Cancer. The Foundation has gifted over £500,000 in total towards research that will help children survive their blood cancer.
Founded by Tony Rizzo and inspired by Anthony Mascolo’s desire to find new talent, the Alternative Hair Show receives incredible support from the hair teams who self-fund their shows, to the charity sponsors, international trade media and of course, the audience. Prior to the show, the finalists’ models are judged by top hairdressers and journalists and the winners are announced at the end of the show. Alternative Hair is more than a charity event, it’s inspiration and meets entertainment; bringing the industry together for a good cause.
The visual version
The visual versionFor this year’s virtual show, participants entered with videos and their creativity really took over the screens. The international artistic teams, most of whom had previously appeared at the live shows in London, created presentations in their own countries with their personal interpretation of the theme: IMAGINE. From fields and studios to salons and historical buildings, the backdrops were inspiring and the work visionary and unique. The show also included the live finals of the International Visionary Award and was presented by AHS founder Tony Rizzo, AHS president Anthony Mascolo and AHS PR Linda Evans. This year’s winners are:
Cut and colour – Xavier Arcarons,
Spain-Men’s- Carles Sanchez Congost, Spain
Avantgarde – Eugene Low Wai Ket, Malaysia
We particularly love the commercial and elegant vibe coming from the work of Carlo Bay from Italy, the creativity of Anne Veck-UK, the avantgarde-ness of TIGI creative artistic team and the pop colours of Rudy Mostarda, Italy. You can still watch the show HERE and don’t forget to donate and support the cause.
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