Continuing a focus on supporting hair professionals in working to best effect, L’Oréal Professionnel has launched its first community of socially savvy pros. Named the L’Oréal Pro Collectives this is an initiative we’ll be keeping our eyes on!
L’Oréal Pro Collective
Earlier this Spring, L’Oréal General Manager Sussan Verghese welcomed the posse of invited hairdressers to the brand’s academy in London. You are already proving your skills in promoting hairdressing on social media, she told them. Now L’Oréal’s intention is to work with these socially savvy individuals to both provide content that they can share, and to help them stay ahead of trends and techniques.
Models were used to demo the upcoming colour trends
This first meeting was joined by several guests who generously gave time to speak on both colour, and media trends of interest. L’Oréal Professionnel UKI Editorial Colour Ambassador, Zoe Irwin and colour specialist James Lear, explored 2025 hair colour and social trends. The latest trends and top tips and tricks were outlined by leading platform TikTok with Brand Partnership Lead Shaun Murphy. And to close, social hair pro, Chloe Swift chatted about her work.
L-R @dionnesmithhair with @nickytribute – the Socially Savvy
L’Oréal Pro Collective will receive updates on the latest trends and techniques as well as exclusive access and invites to L’Oréal Professionnel products and industry events. Starting the year off strong! Can’t wait to see more….
____________________________
Here online you may browse our Creative section to find inspiration from the greatest hair artists… read our Home page to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive bi-annually. And of course, once a year, you can visit Hair Pieces: The Big One – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each November! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.