We kicked off 2025 by featuring the brand new Style & Care range from Alfaparf Milano Professional Semi Di Lino. Now we’re happy to see great results presented by the brand ambassador for the UK & Ireland Paul Stafford to a packed house in Newcastle recently.
Paul Stafford presents Semi Di Lino for Alfaparf Milano Professional
More than 85 guests joined a sold-out event at Above Rooftop in the northern city of Newcastle to discover more about the Alfaparf Milano Professional launch. There was much discussion of hero products and a fabulous learning experience from Paul Stafford (usually based in Ireland so seeing him in the UK is a treat).
With a deep understanding for the ethos and capabilities of Alfaparf Milano. Paul demonstrated his love of the brand’s existing award-winning products and colour. Importantly for forward-thinking stylists, he brings the same passion for this new Semi Di Lino Style & Care. See his stunning results on models. Three different stories to show the possibilities.
“I am truly humbled by the response to the event and to the brand in the northeast,” says Paul. “The people, work and passion in Newcastle was amazing and it encourages me to become stronger in what I do. An amazing way to kick off the year!”
David Donnellan spoke on behalf of Alfaparf Milano Professional: “This was a fantastic event. We had such a brilliant turn out of incredibly dedicated and keen salon owners and their teams who were all incredibly eager to learn. Paul is always captivating to watch; his level of skill, dedication to perfection, and the intelligent, yet relatable way he showcases the craft of hairdressing makes him one of the best people in the industry to learn from. We are excited about the new Semi di Lino Style&Care range, and the feedback we have had since it launched this month has been excellent.”
Find out more HERE
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