Hot on the heels of a dynamic HelpYourSalon launch, Schwarzkopf Professional launches a further innovation to support professional partnership salons. This time it’s the brand new Home Delivery service. Designed to support salons in keeping the supply of premium professional products flowing direct to their consumers.
Schwarzkopf Professional Home Delivery facilitates salons’ clients to order home-care faves from a professional source that they trust. At the same time, it keeps salon partners firmly at the centre of the process. Clients can make their product orders through their salons and salons can make a margin. A win-win situation!
Julian Crane
“This new Home Delivery Service is ideal for salons and salon clients alike. It’s a fantastic opportunity for salons to keep in touch both supportively and meaningfully with clients and will open up the opportunity for consultations online and the sharing of techniques for using our colour depositing heroes to best effect. Essentially, clients continue to receive an incredibly personal and bespoke service from their salons” comments Julian Crane, general manager of Henkel Beauty Care Professional UK & Ireland.
The process
Mad About
Schwarzkopf Professional’s expert team has selected from their most popular ranges for the new delivery service. Care and styling winners for this home care system are the Mad About, BC, Oil Ultime, OSiS+ and Silhouette. Whilst Blondme, Chroma ID and Igora Expert Mousse complete the offering for relieving colour crises.
OSIS+
Home Delivery was designed to be uncomplicated, reliable and swift. The process is simple:
- Salons need to promote their new service on their own social or direct marketing channels.
- Next, salons receive their clients’ orders.
- Salons place individual, or multiple orders with their Schwarzkopf Professional sales advisor.
- From here, Schwarzkopf processes, picks, packs and dispatches the order to the salon customer with the added benefit of free delivery. Note that a minimum £30 order applies.
All Schwarzkopf Professional partner salons can take advantage of the service. It’s a great way to add momentum and connection whilst keeping the home care service strictly professional. For more details contact customerservice.beautycareuk@henkel.com
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