Watching the presentations at last week’s Learn ABout event (The LAB) in London, we were intrigued by the speakers Conrad Blandford and Vicky Demetriou for Great Lengths. Each took a different perspective – Vicky discussing sustainability, ethics and integrity when using added hair products, and Conrad talking about the way working with hair extensions can close the gap between the medical world and hairdressing ie extensions to rebuild confidence and self-esteem. It was powerful stuff. But Great Lengths – now an accredited B Corps company – is clearly a powerful brand. Their latest release for the Rooted range is a fine example.
Tribu-te Magazine publisher Nicky Pope with Conrad Blandford
Business building
Great Lengths produces more than 90 shades of ethical and superior quality hair, making it easy to customise a look to suit the individual client. Hand blended strand-by-strand, Great Lengths hair extensions are ideal for adding length, volume or creating quick colour transformations, with a truly natural finish. We love the ‘Rooted’ range which allows you to add texture and depth to a head of hair. With seven newly released colors for 2022,(now you can include brunette and ash tones) the potential just got even bigger.
Brand Ambassador for Great Lengths, Vicky Demetriou
Persuading clients to try extensions for a myriad of reasons – from meeting a flight of fancy to addressing medical need – is so much easier when you can share looks that go from bold, creative looks to natural ‘are they or aren’t they?’.
The new shades are:
1B/05 – a darker option with a soft contrast for deep brunettes
02/08 – a light warm brown with a bold transition
03/85 – a medium contrast with dark roots and honey bronde lengths
04/61 – on trend smoky shade, with ashy blonde lengths
02/10 a stronger contrasting root with blonde lengths
1B/59 a stronger contrast with very dark roots root and extra light lengths
Available in both GL Pre-Bonded and GL Tapes, the Rooted range comes in a variety of lengths including, 12, 16, and 20 inches which are suitable for all hair types. Of course you need to be a certified stylist with Great Lengths to get your hands on the product – but it’s an investment worth making. Here’s a quick precis for the difference:
GL Tapes
The lightweight and undetectable GL Tapes are designed to reduce the amount of tension caused to the hair thanks to its special medical adhesive strip, which ensures the most natural look with maximum comfort. Each strand is fixed to the hair using the “Sandwich” technique and can be repositioned up to three times, and each application lasts between six and eight weeks.
GL Pre-bonded
Example of tones in the Rooted range
Long-lasting and durable, GL Pre-Bonded extensions give up to 5 months of wear and are available in a variety of bond styles to create full head, half head or filler services, making them the ideal extensions for those who want to recreate colour effects.
Stylists can choose from a variation of techniques when applying GL Pre-Bonded extensions, including the Classic Fusion and the Ultrasonic method. The Classic Fusion technique involves a thermal system which reaches the same temperature of an average curling iron allowing the bonds to be fused into the hair in seconds, while the Ultrasonic Touch technique allows up to 10,0000 applications using vibrations to fuse the bonds to the hair. With its touch-screen technology and activation time of 1.2 seconds, it’s a stylist’s favourite which allows them to create strong and seamless extensions.
So now you know… jump onto the
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