A world beyond what you know is called the ‘realms of the phygital’, say the creatives behind Schwarzkopf Professional’s New Realities collection. “… the inhabitants of our new Realisties are smart and solipsistic, and live in the space between reality and fiction: the phygital.” These are daring looks with attitude for someone who wants to stand out!

The New Realities trend brings the colours and textures of the digital world into the physical. Exploring what the creatives have dubbed the phygital through style, brighter, neon and electric hues dominate the looks, conveying a current of eternal youthfulness and exploration onto the runway and into the salon. Think DIY outfits that put a spotlight on colour clashing and metallic tones that mimic the tech we hold in our hands.

Credit due: 

Hair team: Colour – Lesley Jennison; Maggie Hancock; Gigi; Brendnetta Ashley  • Cut and Style – Nick Irwin; Rafa Cheng; 

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