Enjoy Muse by Pauline McCabe, a collection inspired by iconic fashion images epitomised by Helmut Newton and YSL She offers a fusion of 70s and 90s glamour with a slight punk edge. The lighting is a blue-ish, cool tone, while makeup reflects back to the iconic YSL and Helmet Newton images. It is sensual and unapologetically feminine.
Cool and relevant, Pauline and her creative team took cues from the Tom Ford 2024 Hair Campaign. As Peter Hawkings took over at the creative helm, it heralded a new gaze on the codes upon which the house was founded. She says: “I loved the way this new perspective was brought to life and wanted to emulate some of its references.“
Credit due
Hair: Pauline McCabe @pauline_mccabehair • Salon: Rock Paper Scissors, Freemantle, Western Australia • Makeup: Kylie O’Toole • Styling: Rochelle Renwick • Photography: Andrew O’Toole
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