Working her magic at the London Fashion Week Di Petsa AW24 show, we caught up with Efi Davies, holder of  Tribu-te Magazine’s The Big One 2023 title. As International Artistic Director at Toni&Guy, she was integral to the brand’s continued sponsorship of LFW. The hair looks she conceived are a wow!

The Collection 

For AW24 the Di Petsa show was transformed into a ceremonial procession of goddess muses, embodying female archetypes explored in ancient Greek mythology, and early Christianity – the Virgin Mary, The Madonna, The Angel, The Temptress. The performance began with live music performed by Flora Yin Wong, playing the Guzheng, and Dimitra Petsa, the designer reciting poetry. The space was cleansed with chimes of bells and incense and the show began. It started with a floor-length White Wetlook Goddess Venus Dress, adorned with Clear Quartz crystals and billowing off-shoulder sleeves elevating last season’s Pink Venus Silhouette. 

The Hair 

Following Di Petsa’s exploration into godess muses, the hair created by International Artistic Director, Efi Davies and the Toni&Guy Session Team oozed femininity. The hair had an ethereal nature, the roots were flat to the head using LABEL.M Fashion Edition Gel to givea wet look feel, while the ends were loose adding an undone texture to the final style. 

We love this!

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