Paul Mitchell are revealed as the first-ever official sponsor of the new hairstyling competition ‘The Big Blow Out‘, hosted by AJ Odudu for E4. To have a professional brand partnering this new show is important we feel – it underlines the gravitas of hairdressing as a career, and the John Paul Mitchell Systems commitment to supporting the profession. We’re stoked for them.
Contestants, judges and presenter on The Big Blow Out
The initial episodes are airing with Clean Beauty ads focussing attention on products inspired by doing good, from Paul Mitchell. Alluring packaging, stylish visuals and clear messaging are conveyed and will clearly catch the eye of a growing viewship for the show. Confirmed judges on the competition are hairdressers Sam McKnight and Lisa Farrall, who share experience, comment and encouragement – the hope for us is that this all helps promote hairdressing as a rewarding career choice.
Professional backing
Salon Services (by Sally Europe) are the distributor for the Paul Mitchell brand. “Paul Mitchell UK has always championed the creativity and talent of British hairdressers. We can’t wait for the Great British Public to be captivated by the skill and excitement this competition will showcase!” says Dara Goolsby, marketing director at Sally Europe.
It’s always exciting to fin a sponsorship partner for a brand-new Channel 4 show. For our hotly anticipated The Big Blow Out, it is fantastic to launch with Paul Mitchell whose product range is perfectly suited to help bring the programme to life.” Rupinder Downie, Sponsorship & Commercial Partnerships Leader, Channel 4.
Love Productions who produce The Great British Bake-Off and the Great Pottery Throw Down are the creators of The Big Blow Out. It’s their first commission for E4 and the production team hope to recreate the success of their previous talent competitions in the field of baking and potter.
Here’s hoping it’s all we wish for hairdressing. Bravo again to Paul Mitchell for their pioneering spirit.
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