There is so much to trumpet about the launch of the new Oribe Forever Obsessed film, we’ll start with the a great bit: Rankin. Yep, the reveal at a private screening of this latest Oribe brand film shared the secret: It was shot and directed by renowned photographer famous for his iconic imagery, Rankin. That’s quite a wow!
Special invite
Hosted at the contemporary space Icetank in London’s Covent Garden, Tribu-te joined a select group of VIP salon and influencer guests. We were welcomed for an informative discussion, creative inspiration and a truly unique, personalised experience, courtesy of special guest, Rankin himself. Read on:
Tribu-te Editor Nicky Pope arrives at the event
Oribe’s signature style is in delivering a luxury haircare brand with service and product performance of equal importance. This is a brand where no detail is too small to be considered. We heard how this new brand film is intended to share the brand’s journey to craft more consciously and to represent the visual celebration of the brand’s work in the space. Rankin proved the perfect choice and the film is stunning. Even the stills are mesmerising.
Following the screening, Kao Salon Division’s UK General Manager Julie Winchester led a panel discussion. The subject was to explore the way Oribe is evolving and pushing the boundaries of performance, and why every detail matters. This included special reference to the Oribe Sustainability Strategy, created over years in partnership with agency Futerra.
Oribe Vice President of Product Creation, Jennifer Smith
The panel included Jennifer Smith, Oribe Vice President of Product Creation (who leads product creation and visual development for the brand and its packaging). Also Alice Roche-Naude, Sustainability Strategy Director at Futerra, a sustainability agency that specializes in helping organizations integrate sustainability into their businesses and communications,. Plus the special guest, renowned photographer famed for his iconic imagery and director of the Oribe Forever Obsessed brand film – Rankin.
The panel (L-R): Alice Roche-Naude; Jennifer Smith; Rankin
The group held a dynamic conversation around the importance of sustainability to the Oribe brand, the panellists, and to the industry as a whole. The overarching theme being how the brand is actioning their commitment in this space, and learned more about the desired intention behind and impact of the Oribe Forever Obsessed film.
The Ta-dah moment
Rankin at work
The evening culminated in a highly anticipated opportunity for salon and influencer guests to experience firsthand the creative process behind Rankin’s iconic imagery. Each was treated to their very own personal portrait photoshoot session, captured by Rankin himself.
James & Charlotte at Charlotte Cave
Now that’s something we feel sure Oribe Canales himself would have approved. He loved the glamour and the dash of society and making people feel special. Rankin x Oribe … we’re liking this mix!
Richard Ward is photographed by Rankin
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