Aveda has released the Nutriplenish Hydrating Overnight Serum, a new product in its Nutriplenish Collection. Aveda says this silicone-free, 99% naturally-derived formula increases hair hydration by 56% and replenishes lipids overnight. We love the sound of this.
“Lipids are essential to healthy-looking hair and can be depleted by low humidity in both indoor and outdoor environments,” says Christine Hall, vice president of research and development at Aveda. “Our new Nutriplenish Hydrating Overnight Serum was inspired by night-time facial serums in texture and benefit, and was specifically designed to provide 8 hours of intensive lipid restoration, leaving hair visibly nourished, conditioned and restored in the morning.”
About Nutriplenish Hydrating Overnight Serum
The Nutriplenish Hydrating Overnight Serum is a lightweight, “pillow-proof” formula that absorbs into hair instantly, providing up to 8 hours of hydration. Aveda created this hydrating product with a nutrient-rich superfood complex of mango butter, organic coconut oil and organic pomegranate oil. The formula creates an invisible layer of nutrients and restores hydration to dry, brittle hair overnight. You can suggest the serum to clients following a colour or chemical service to ensure hair remains hydrated and healthy…they will thank you later.
Renee Gadar, Aveda’s global artistic director for Texture, says “Aveda’s Nutriplenish Hydrating Overnight Serum is a transformational treatment designed specifically to replenish hair overnight. While you sleep, it works to put lipids back into thirsty mid-shafts and ends. I particularly love this product on curly and coily hair as part of the nightly routine using satin wraps, scrunchies and pillowcases.”
This hero-product works on dry and damp hair for any nighttime ritual and is suitable for all hair types and textures.
Environmental Standards
As with all Aveda products, the Nutriplenish Hydrating Overnight Serum is 99% naturally derived, 100% vegan, Leaping Bunny approved and silicone-free. Nutriplenish Hydrating Overnight Serum prioritises the use of post-consumer recycled content with a 100% post-consumer recycled PET bottle, excluding pump.
If you want to know more about environmental standards at Aveda, click here
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