K18 Air Wash Dry Shampoo

New K18 Air Wash has landed

In Uncategorized by Nicky

The year is not done yet and one of the most exciting launches just landed: K18 Air Wash is here at last. Seen widely on socials and tempting video from the USA, it’s big news to have this innovative, non-aerosol in the UK. It is the reinvention of dry shampoo and clients will be queuing up to get it! The elevator pitch is compelling: Air Wash is a non-aerosol dry shampoo that supports hair health while eliminating orders and lasts three days. Intrigued? Read on: 

Smart-release odorBIND™ … and more

K18 Air Wash Dry Shampoo

There’s a ton of technology in the new K18 Air Wash which supports the claims. [You’d expect no less from the team who gave us K18 Peptide breakthrough product – the leave-in molecular repair hair mask of the same name]. Here’s what we think you need to know… 

• The hero technology in the new K18 Air Wash is odor-BIND™. It uses genome-mapping to identify the gene that provides superior odour-detection abilities. This is at the heart of odorBIND™ which can recognise, trap and eliminate odour-causing molecules, replacing them with a subtle fragrance.

• A biology-first approach uses Biotech-derived Mediterranean Micro-Algaies which balances the scalp and helps control excess oil build-up over time. 

• The Air Wash also absorbs oils using translucent micro-beads which absorb oils but without leaving a visible (white) cast on the hair. 

• The Air Wash cleanses hair without it feeling gritty and the results are long-lasting. 

• Importantly, clients can go longer between washes – K18 Air Wash is highly-concentrated so works hard and gives up to three days perceptible results. 

K18 Air Wash Dry Shampoo

Brains behind the beauty

“Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression. Now, we’re thrilled to introduce AirWash™ to the UK, our latest innovation transforming the traditional dry shampoo scene with our cutting-edge odorBIND™ biotechnology.” – Suveen Sahib, Co-Founder and CEO of K18.

Easy to use

K18 Air Wash Dry Shampoo

It’s important to shake well before us. The non-aerosol format may feel slightly damp but will not disturb your style.
• Hold the bottle 4-6 inches away from scalp for even distribution
• Section hair and apply just 1 spray per section. Less is more. Add only as needed
• Massage in and brush or style as usual
NOTE: If the hair feels gritty or powdery, you may have applied too much product. Brush hair to distribute the product, or reset hair with an in-shower shampoo
 
For more information, visit @K18Hair_UK on Instagram and Tiktok
Jump onto k18hair.co.uk

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