The Modernistic collection is inspired by a high-tech home in Melbourne, Australia, and provides the location for the latest Kevin.Murphy campaign.
Modernistic mood
The photography, hair and styling in this collection evokes a feeling of home and a sense of belonging. With its strength and simplicity, the sprawling concrete structure epitomises modern luxury. A beautiful, blank, off-form wall is set behind a front garden filled with water. Surreal waterways twist through the house, giving the space a mid-century feel with warm minimalism. Surrounded by the city, the house achieves a sense of calm and becomes a sanctuary.
Within this space, the Modernistic story unfolds in its austere simplicity. The backdrop of the home complements slick urban style and highlights high-performance products in colour, care and styling. Hair is decidedly sleeker as different lengths and proportions in shapes are explored. See our film (also posted on the Tribu-te Channel on hairclips.tv) here:
Modernistic – credits due
Directed by Kevin Murphy, the team included
Hair: (Colour) Kate Reid & (Cut/Styling) James Nicholson, WadeBlackford, Nathan Gorman, Lucus Dowling & Phoenix Ly • Clothes: Emily Ward & Olivia Foulds • MUA: Kenneth Higgins & Chelsea Burns. Digital motion and photography: John O’Rourke and Reuben Gates. Supported by ShowPony.
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