The opening of Real Campus by L’Oreal in Paris with Nathalie Roos (above right)
A first for hairdressing – get a degree in Hairdressing and Entrepreneurship at the L’Oréal Real Campus
Wow! We’re impressed to see the opening of a new education route in hairdressing that really is a first for the industry. L’Oréal has shaken things up and announced the grand opening of Real Campus – a hairdressing school – in Paris. This is the first-ever school to award a Bachelor degree in Hairdressing and Entrepreneurship, and we hope they will roll this opportunity out to the UK too.
HERE’S THE PLAN
A long time in the planning, Real Campus opened this January to accept 150 students whether they have hairdressing experience already, or not. (For hairdressing newbies, a 1-month ‘Hairdressing Bootcamp’ equips them with the knowledge needed to access the course.)
Once on the course, a three-year training programme culminates in the Bachelor of ‘Hairdressing and Entrepreneurship’ that is similar to the French Bachelor diploma BAC +3.
Over the next 10 years, the Campus Real could train 10,000 hairdressers, all from different backgrounds. Applications are invited from a large number of students; people with both professional hairdressing certificates and more general educational and professional backgrounds, as well as professionals looking to change industries. For anyone who wants to hone their technical skills, the entry Boot Camp will be available before integrating into the full training.
L’ORÉAL REAL CAMPUS MEANS WHAT?
It’s hoped that the introduction of this degree will make the hairdressing industry more appealing to a younger audience. Nathalie Roos, President of the Professional Products Division at L’Oreal, is keen to bring in and give talented young hairdressers of tomorrow the tools they need to innovate and reshape the customer journey. “For us, it is also a societal issue: we want to promote this essential beauty profession, help young people to work and encourage entrepreneurship.”
Students will also be given the chance to work on projects looking at consumer experiences. Real Campus by L’Oréal hopes to have 150 students per year, an apprenticeship contract where they’ll get to experience nine months at a salon and three months at the school. The Paris location features an interior garden, Instagrammable walls giving students the chance to show off their talents and a hairdressing salon inside.
AND FOR THE UK?
Béatrice Dautzenberg, Managing Director L’Oréal Professional Products Division UK & Ireland
We ask what this can mean for the UK hairdressing industry and if this model might be applied here. The is the response from Béatrice Dautzenberg, Managing Director L’Oréal Professional Products Division UK & Ireland:
“We are very proud to be the first to offer a L’Oréal Bachelor’s Degree in both Hairdressing and Entrepreneurship; Real Campus is a strong symbol of our ongoing commitment to support the positive development and growth of the hairdressing industry and offer customers an enhanced experience. We are excited to learn from this first pilot in Paris and look forward to exploring future opportunities for the UK and Ireland. Education is the backbone of our industry and we will continue to offer all hairdressers the highest quality of training in technical hairdressing excellence and business coaching, in our Academies as well as online with our dedicated e-learning platform Access.”
What perfect timing for an industry facing huge changes all the time. By giving talented young people the opportunity to creatively experience hairdressing as a profession, we wish to see this degree offered in the UK soon (and rolled out worldwide!)
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