London Fashion Week: The Big One Efi Davies

With the panache of an awesome Toni&Guy International Artistic Director, Efi Davies displays again just why she is the current title holder of Tribu-te’s The Big One trophy.  Leading a team at London Fashion Week, Efi delivered head-turning looks to complement the exuberance of Tolu Coker’s latest collection for AW24. 

Tolu Coker x Toni&Guy

 

Drawing inspiration from West Africa’s bustling markets, gridlocked streets and street hawkers. Tolu Cokers AW24 collection engages in critical conversation around migration, social equity and post-colonial economic landscapes. Commonly used amongst market traders in Nigeria to communicate and procure clients, Coker proposes ‘Broken-English’ as an evolved means of communication. 

The Hair 

Drawing inspiration from the tailored waves of the 60s and 90s, Efi Davies and the Toni&Guy Session Team were skillful in intertwining these clothing influences into a finger-waved pixie hairstyle. This technique served to highlight the clean tailoring structures noticable in the collection, achieving a harmonious fusion of retro elegance and modern sophistication. 

Good job Efi!

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