It has been many yers since L’Oreal Professionnel turned its gaze upon the fashion industry as both a source of inspiration for hair trends, and an opportunity for hairdressers to flourish. Links with pillars of the fashion community including Central Saint Martins art school in London (part of the University of the Arts) are testament to the integrity of L’Oreal’s passion for bringing hair and clothes together through design. At the latest edition of London Fashion Week for Autumn/Winter 2022, we see great things happening. Here are the favourites!
MITHRIDATE
Hair team lead by Richard Phillipart at Boutique Atelier.
The Muse: Mithridate celebrates bespoke craftsmanship combined with artisanal techniques to provide strength and protection while empowering her community. The collection celebrates the delicate balance between romance, independence and self preservation, encouraging self-confidence to empower men & women.
The Look: The hair complemented each models individual look, with a side-parting and brushed back into a low ponytail with a side parting, or left with some natural texture.
EUDON CHOI
Hair team led by Mike O’Gorman
The Muse: Cool girl gang from the 60s.
The Look: “We’re playing with beehives and fringes for a cool nod to the 60s. Models have been cast that look a little punky so it’s a contemporary take on retro hair. The look is sexy but not ‘done’,” Mike says.
REGINA PYO
Leading the hair team Kota Suizu.
The Muse: A modern girl.
The Look: “It’s undone and natural but still considered. We’re working with all the individual kinks and imperfections in the girls’ hair. Effortless is the key word – it’s all about loving what you’ve got,” Kota says.
EMILIA WICKSTEAD
Lead hairstylist is Tosh for L’Oréal Professionnel (@tosh_hair)
The Muse: 90s simplicity.
The Look: “It’s minimalist, handsome hair elevated with simple grips for an editorial detail. We’re keeping the head shape small and controlled with a deep side parting. We wanted it to look really minimal and healthy-looking,” Tosh says.
HELEN ANTHONY
Leading the hair team, Darren Fowler at Fowler 35
The Muse: Artist Liberation, craftsmanship, freedom and romance are celebrated redefining individuality and self acceptance, with a parade of prints, vibrant pattern, bold colours and a bohemian bravery.
The Look: twisted braids and gelled knots.
We love it! Shows at Fashion Week are worth studying. Defining next season’s hair trends, now. A peek enjoyed backstage with L’Oréal Professionnel…
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