Off on our travels again and Tribu-te was delighted to join the Keune Haircosmetics’ 100th anniversary celebrations in Amsterdam recently. That’s quite a milestone for this family owned company, and the RAI Amsterdam venue was suitably exciting to host a show. To ramp up the tone, we were thrilled to see that King Willem-Alexander awarded Keune the Royal Predicate, an honour reserved for companies that have existed for at least a century and are of great importance to their field. Cheers Keune Haircosmetics – you deserve this and are now elevated to Royal Keune Haircosmetics.
Ellco (left) and George (centre) Keune celebrate the royal approval
Party central
With more than 3,000 guests from all over the world, Keune Haircosmetics’ anniversary celebration reflected the international character of the Dutch company, which operates in no less than 85 countries. Singer Duncan Laurence, winner of the 2019 Eurovision Song Contest, welcomed visitors from the Netherlands and abroad with a dazzling performance, and a show called Reflections took us on a memory journey as well as launching us forward to discover what is coming up next. We loved the hair looks created by international artists Ilham Mestour and Daniel Yap.
On the business front, there’s plenty happening for Keune. The brand has launched an ambitious sustainability strategy which focuses on three pillars: CO2 footprint, recycling and social responsibility.
Eelco Keune, CEO: “A centenary is a milestone that not many companies get to celebrate. The key is to always keep innovating. Innovation is part of our DNA: my grandfather Jan Keune had a drugstore, but he spent just as much time in his laboratory. We are proud that we have been able to keep this curious spirit and urge to innovate in us. We continue to look ahead for development opportunities and new ways to make an impact. We do this not only for the hairdressers and stylists with whom we have been working for the past 100 years, but also for future generations. We do this by developing products that are even better and cleaner, so that we can make the world a little bit more beautiful.”
Keune 100 Years: limited-edition hair products
The celebrations revealed brand news
In honor of this special milestone, Keune Haircosmetics will introduce limited-edition hair products in collaboration with contemporary artist Joseph Klibansky. All limited-edition styling products are wrapped in artwork specially designed for Keune. In addition, a beautiful new product was launched: the Royal Tribute Hair Serum – a serum that takes its name from the Royal predicate Keune received. This multifunctional hair serum, with a soft fragrance inspired by tulips, is enriched with Vitamin E to nourish and stimulate the hair.
The Keune X Joseph Klibansky hair products will be available for a limited time only from September 2022 in Keune salons worldwide.
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