Kao gets listed as one of the world’s most ethical companies by Ethisphere Institute

In Uncategorized by Nicky

Great news for Kao Group; leading US think-tank, Ethisphere Institute, has named the Kao Corporation one of the ‘world’s most ethical companies’. Not their first time but for 15 continuous years! Impressive title as it is the only Asian company to have made the list every year since Ethisphere began its ranking in 2007. It’s exciting to see more and more hair brands getting the ethical label.

The Ethisphere Institute develops and shares best practices in business ethics and corporate social responsibility. The ‘world’s most ethical companies’ list recognizes companies which have demonstrated outstanding performance in transparency, integrity, ethics, and compliance. The Institute surveys and evaluates companies worldwide across five categories covering: ethics and compliance programs, corporate citizenship and responsibility, culture of ethics, governance, and leadership and reputation.

Kirei life

Thoughtful, purposeful consumption is at the heart of Kao’s business and this continued recognition by Ethisphere, reflects this commitment. Commenting on the accolade, Yoshihiro Hasebe, Kao’s president and CEO, said: “We are honoured to have been recognized as one of the World’s Most Ethical Companies for 15 consecutive years. Our business has always been based on walking the right path—a core value of our founder. Outside evaluations are therefore an important indication we are indeed going in the right direction. However, we should never be satisfied with the status quo. What has worked for us today may not work in the future, so we should always strive for improvement. As CEO, I am determined we continue to make ethical decisions in this ever-changing world.”

Kao’s purpose is to create a kirei life for all. The Japanese word ‘kirei’ describes something that is both clean and beautiful. For Kao, kirei not only encapsulates appearance, but also attitude— to create beauty for oneself, other people, and for the world around us. Kao Group’s ESG strategy—the Kirei Lifestyle Plan—aims to integrate ESG as the foundation of its management to accelerate business growth and create products and services of better value for consumers and society. Additionally, Kao’s corporate code of conduct—the Kao Business Conduct Guidelines—guides our everyday business and is tailored to the special characteristics of Kao’s operations in different countries and regions.

Kao has taken a series of actions to support industry initiatives during the pandemic; promoting good hygiene and handwashing, increasing production capacity for hand sanitisers, and making charitable donations across the world.

We congratulate Kao for all their actions and their latest achievement and we hope that many hair and beauty companies will follow this path and get awarded and recognised globally. Keep up the good work!



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