Caring and sharing is the motif of Christmas and Joico is a brand right up there in the mood of the moment. The message is, Joico care. For the present, for our planet and the future.
Joico Care
A great package idea
Demonstrating a commitment to making the world a better place, the Joico brand places sustainability front and centre of wishful thinking all year, not just for Christmas. And key is making conscious decisions about the materials used and the waste produced.
Now, during the festivities when we are mindful of giving and receiving, what better time to show our planet some love! While pretty wrapping and packaging might catch attention, it’s what’s inside that truly counts. For Joico year-end gifting, the brand goes back to basics, and shines the spotlight on their products – the haircare heroes that bring everyone Joico!
Joico giving
The retail offering for salons this year is sustainable, festive packaging which enables salon owners to hand-pick selected items that work for their clients and create their own gift sets. Simple, neat and lovely.
Caring packages for Christmas: Ideas!
Suggested sets include Joico K-Pak Color Therapy, Defy Damage and Moisture Recovery with a suggested RRP of £45. This is encouraging clients to shop and think more sustainably, and it can have a greater impact than you may think.
This season less really is more for Joico Europe, and salons and stylists in the right mood for change can really make a difference. suggest your clients do the same. Wishing you happy and Joi-ful now and in the future.
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