Joe Hill is Aveda’s new international technical capability manager

In Uncategorized by Nicky

Great news for popular colourist Joe Hill. Aveda has announced the appointment of Joe as its new international technical capability manager, leading on the colour education for the Aveda international network.

Proven experience

Joe, who is known as @TheColourBoy on Instagram, had joined Aveda in 2019 as the brand’s UK colour specialist for UK & Ireland, responsible for growing hair colour in the region along with creating colour content for the UKI market. In this role, Joe was responsible for developing the Aveda UK colour strategies, leading the elevation of the brand colour experience while building the capability of salon artists to maximise business opportunities. He was also key in driving artist generated content for @AvedaUKPro becoming the face of Aveda Colour within the UKI.

Joe Hill working

Hayley Hughes, Aveda’s national education manager for UK & Ireland, said: “Joe has always been a huge asset to Aveda education. This appointment is in recognition of the outstanding performance and the remarkable contribution Joe has made to the brand and salon network in his previous role as Aveda Colour Specialist, UKI.”

The new role

In his new role, Joe will be responsible for inspiring and mentoring the Aveda international network though colour education. He will support and enable UKI and EMEA regions to grow their ambitious colour growth targets, develop the technical capability for the Aveda International network and work on design creation and the execution of industry leading colour education.

Joe said, “It really is an exciting time to be part of the Aveda education team. My new role is a fantastic opportunity for me to share the brand’s unique position in hair colour on a much broader scale, while also supporting the development of technical capabilities and business growth across the international network.”

We wish Joe the best and lots of successes in his new role and career – he is very talented and he deserves it.



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