Scalp care and hair care go hand in hand with clients increasingly suffering from itchy, dry scalp causing discomfort. Soothe and hydrate using Aveda’s new Scalp Solutions Hydrating Scalp & Hair Masque.
Skinification of hair care
Skincare inspired plant-derived ingredients coupled with Aveda’s newest hydration technology means you can guide your clients to hair care that works both hard and soft!
Powered by Aveda’s Biotech Naturals Moisture Recharge Technology, new Hydrating Scalp & Hair Masque helps to replenish scalp’s moisture barrier by 77% (*see below) with skincare grade hydrators. This intensive, multi-tasking, velvety crème masque delivers indulgent, soothing scalp hydration while leaving hair soft, supremely hydrated, and 4X smoother (ex vivo testing on frizz prone hair).
*clinical testing on 30 women after a single use of Scalp Solutions Balancing Shampoo and Hydrating Scalp & Hair Masque
Scalp Solutions Hydrating Scalp & Hair Masque
“Environmental stressors such as ozone can deplete your scalp’s natural antioxidants (which also go down with age), therefore, at Aveda we’re strong proponents of using topical antioxidants to protect your skin and scalp. Age and harsh environments can also dry scalp, which can impair our scalp’s barrier making it more susceptible to irritation.” — Alison Pawlus, PhD, Aveda Principal Scientist
“Scalp skin ages in a similar way to our facial skin because it’s exposed to similar environmental factors – pollution, oiliness, build-up, dryness and micro-dust. Scalp aging can impact the look of hair, as the sebaceous glands that keep the hair glossy and shiny become less effective. So, just as it is important that we look after our skin, we must also look after our scalp to have healthier looking hair.” – Professor Julie Thornton, Professor of Cutaneous Biology and Director of Centre for Skin Sciences at the University of Bradford in the United Kingdom
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