The UK made a warm welcome for Italian haircare brand Esla Italy recently. With a focus on medically-inspired formulas and natural ingredients, Esla Italy seeks to benefit hair and scalp conditions and is biodegradable in the process. Nicely done!
Esla Italy products
UK launch for Esla Italy
Presenting at the launch event in Birmingham last month, UK distributor Darren Watkins at Elevate Salon Partners talked about the benefits of having a luxurious haircare in the salon. “When a client trusts you, you have to give that trust back by offering the very best products for their hair,” he said. “Esla Italy is a sustainable brand that unites science and beauty for optimal hair health, developed over 40 years exclusively for the hair professional.”
International Creative Director at Esla Italy Giannandrea Marongiu
Joining Darren, the International Creative Director at Esla Italy Giannandrea Marongiu was on hand to demonstrate the products. His signature style of luxe looks were created using just two products in the range: Volume Mousse and Elixir.
International Creative Director at Esla Italy Giannandrea Marongiu
“Today’s hairdressing is about identifying the modern woman and creating beautiful hair without the trickery, just the skill of the hairdresser and the science of beautiful hair products,” Giannandrea explained to the select audience. “It’s about performance and delivering the best hair that your clients expect and deserve.”
Selective working style
Giannandrea is the regular stylist at Victora Secrets catwalk shows and has worked on the latest Stella Macartney campaign. For the Esla Italy reveal event, he used these influences working two hero products. Seemingly it was just what was needed – plus a flick of a wrist – to create big, bouncy and luxe hairstyles perfect for the party season.
“Time is of the essence – celebrities and clients don’t want to sit in the chair for longer than they have to, so you need products that work fast and work in the way you want them to,” he explained, as he worked on just eight sections to create voluminous hairstyles.
Esla Italy launch in the UK bring the science of beauty to haircare, with initial collections ranging from Volume to Colour Care and Scalp Care.
For more information, visit: www.eslabeauty.com
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