The hair industry has woken up to the gorgeousness of natural curly, coily, wavy hair. Now Joico’s new Curls Like Us amplifies the love!
A brand with an extensive experience in hair care, Joico is trusted by hair professionals globally. Joico’s Curls Like Us is a new joi-ful wave of styling products designed to bring back the JOI to styling curls.
Here’s the deal
Hair has its own unique shape, pattern, and texture, so that curly hair rarely lacks individuality and dimension. Yet often the struggle of styling curls can mean hairdressers feel anxious or even avoid working with curly, oily hair.
Don’t turn away clients or limit your own creativity! Add curls to your skill set with Curls Like Us. The range includes options for hydrating, smoothing, defining. Each will make you love curls more. Introduce your clients to this new range. They’ll be grateful indeed!
Curls Like Us range
This curl-enhancing trio of Curls Like Us products will help you embrace curls, not just style them. Send your clients out frizz-free and fabulous!
What’s in the pack?
The products are formulated with:
• Algae Oil to add moisture back into the curls
• Moringa Seed Oil to help stimulate hair growth and strengthen hair and scalp
* Vegan Protein to help repair the hair, mimicking the protein found in naturally healthy hair.
Curls Like Us Smooth & Bounce Curl Hydrating Foam helps the curls spring back into action by enhancing the curl pattern and locking out humidity for 72 hours (vs untreated hair at high-humidity conditions). This light-weight formula is best used on wet hair. Apply a generous amount throughout the mid-lengths to ends, allowing the hair to air-dry or alternatively use a diffuser.
Curls Like Us Define & Seal Curl Defining Gelée boosts the curls definition and dimension, whilst leaving the curls feeling hydrated and looking healthy. This styler is best used on wet hair. To achieve bouncy and smooth clumps, separate the hair into sections. Once the section has been detangled, apply the product at the root and slowly pull through the hair to encourage the natural curl pattern to form.
Curls Like Us Hydrate & Define Curl Crème Styler improves curl definition and creates a cast around each individual strand to replenish moisture in thirsty curls. Apply the product to wet hair and allow the hair to airdry naturally or alternatively use a diffuser. Once the hair is dry, scrunch the curls to break the cast and allow the natural curl pattern to form.
What he says!
Bruno Marc Giamattei, Creative Director Joico EMEA and Creative Director Marc Antoni Art Team says: “Whilst containing nourishing ingredients, this range will not weigh your curls down. It adds definition and dimension to lacklustre curls. Curls Like Us is a staple for curly hair – this collection will give your curls the TLC you need.”
Now get to it
For more information on the entire #curlslikeus collection, go to joico.eu
Follow #hairjoi with #curlslikeus and #joicoeurope.
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