Haircare is now considered to be about more than just products. The clean beauty movement gains momentum and Schwarzkopf Professional is fully on board. The brand is clear that clean beauty goes way beyond labelling and formulas. Their approach to clean beauty revolves around simplicity, sustainability, and transparency, showcasing that clean, free-from haircare doesn’t require compromising on performance.
Why clean beauty matters
Products free from harmful chemicals and made with a commitment to sustainability are increasingly attractive to the consumer today. That they can deliver excellent performance is a given expectation, too. Schwarzkopf Professional’s Boncare Clean Performance range exemplifies the brand’s commitment to clean beauty. A clean approach to hair care leads to better hair health and a more sustainable future.
Here’s why clean beauty should matter to everyone:
- Less Build-Up, Better Texture: The Schwarzkopf Professional formulas avoid heavy silicones and waxes, reducing product build-up and enhancing hair’s natural texture and volume.
- Reduced Risk of Allergies: The elimination of sulphates, artificial colorants, and other harsh chemicals makes clean beauty ideal for those with sensitive scalps or prone to allergies.
- Long-Lasting Hair Health: Clean hair care promotes healthier hair in the long run, with fewer additives that can lead to dependency.
- Sustainability and Environmental Responsibility: By choosing clean beauty, you’re making a choice that benefits both your hair and the planet.
Debunking misconceptions
It’s important to clear up common misconceptions surrounding clean beauty. Being “clean” doesn’t necessarily mean vegan, natural, or green—although these categories often overlap. Here’s what sets them apart:
- Clean: Focuses on simplicity, avoiding unnecessary chemicals like sulphates and mineral oils.
- Vegan: Excludes animal-derived ingredients but may still contain synthetic chemicals.
- Natural: Uses plant, animal, or mineral-based ingredients, but isn’t necessarily eco-friendly.
- Green: Emphasises environmental sustainability throughout a product’s lifecycle.
While these terms can have distinct meanings, clean beauty, at its core, is about using simple, essential ingredients that are kind to your hair and the environment.
Join the Clean Beauty Movement
Schwarzkopf Professional invites hair professionals and clients to embrace the clean beauty movement. With the brand’s Bonacure Clean Performance range, they show a commitment to offering hair care solutions that are both clean and high-performance.
Explore the full brand story, professional product portfolio, the power of Vegan Keratin and skincare-inspired ingredients – plus so much more – on the Schwarzkopf Professional website: schwarzkopfpro.com/bonacure
____________________________
Here online you may browse our Creative section to find inspiration from the greatest hair artists… read our Home page to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive quarterly. And of course, once a year, you can visit the Tribu-te Show – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each October! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.