Riding the wave of love for being blonde, we love how Joico’s Blonde Life range helps you join the blonde party. With summer’s trends for blonde, everyone’s invited!
The Trend: Lived-in blondes
This look is perfect for clients who love the grown-out roots effect. Perhaps inspired by the resurgence of the undone grunge aesthetic over on TikTok – the lived-in blonde is all about looking less done: more casual. But that doesn’t mean blondes are left to go warm or dull. Instead, it’s all about keeping that blonde looking fresh and polished, however much it’s grown out.
Try: Blonde Life Brightening Masque – not only does this nourishing masque keep hair looking fresh and bright, it targets and reconstructs damaged strands while gently detoxifying the hair.
The Trend: Textured curls
Now that going blonde is safer and more nourishing than ever, your clientele with textured hair can truly tune into their blonde ambition. Adding touches of caramel, honey and creamy blonde will not only refresh your client’s complexion, but it will also add more life and texture for curls or Afro hair that needs a little more depth and definition. Most importantly, you can deliver blonde results minus brassy tones and without damaging the hair. Instead curls shine with fresh tones of blonde and stay hydrated and healthy.
Try: Blonde Life Quick Tone Liqui-Créme Toners – these super-fast toners pack a real punch on pre-lightened hair but won’t cause any damage thanks to a blend of nourishing oils and JOICO’s anti-breakage technology.
The Trend: Playful platinum
Platinum blonde is the blonde that gets everyone looking. Actress Jessica Chastain covered her natural red hair with a blonde wig to emulate fashion designer Karl Lagerfeld at the Met Gala this week. With Blonde Life, you can create that super clean, expensive-looking result easily – no wig necessary!
Try: Blonde Life Lightening Powder – offering up to 9+ levels of lift in record time, it can be used on or off the scalp for beautifully blonde results.
The Trend: Super short, icy blonde
Thanks to the likes of the chart-topping and always controversial Doja Cat, going super short and incredibly blonde is set to be a key trend for the Summer. It’s a look that’s all about feeling empowered, but while regular cuts are a must, it’s also important to keep the hair and scalp looking and feeling healthy, from the initial process and beyond.
Try: Blonde Life Coconut Oil Developers – available in 5, 10 and 20 volume, this trio of developers work in harmony with all Blonde Life lighteners and Toners and help hair to look and feel soft and smooth thanks to a blend of hydrating Tamanu and Monoi Oils.
Find out more about JOICO Blonde Life at https://www.joico.com/pro-color/blonde-life/
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